Zero to Unicorn

Summary
Referrals can supercharge a business and lead to more customers and increased revenue. Brandon Barnum, author of 'Raving Referrals,' shares his expertise on building a referral engine. He emphasizes the importance of thanking and updating the people who give referrals, as well as creating strategic alliances with others who serve your target audience. Barnum also discusses the 'art of the ask,' which involves setting the stage, listening for referral triggers, and asking for referrals. He recommends tracking and measuring referrals, rewarding referrers, and creating a referral partner blueprint. Building relationships and investing in a referral network can also be beneficial.

Takeaways
Referrals are more effective than leads and can supercharge a business.
Thank and update the people who give you referrals to show appreciation and build trust.
Create strategic alliances with others who serve your target audience to generate more referrals.
Use the 'art of the ask' to set the stage, listen for referral triggers, and ask for referrals.
Track and measure referrals, reward referrers, and create a referral partner blueprint.
Invest in building relationships and a referral network to grow your business.

Links
www.norhart.com

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What is Zero to Unicorn?

A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.