High Voltage Business Builders Podcast

Trademarking a viral phrase? It could burn your brand.

Show Notes

Imagine building your entire Etsy brand around a phrase that the internet already owns, only to trademark it and send cease-and-desist letters to the very community that made it viral. Neil Twa dives into this cautionary tale on The High Voltage Business Builders Podcast, highlighting the fine line between protecting intellectual property and alienating your customer base. With over 20 years of experience, Neil breaks down the mechanics of how this scenario unfolds differently on platforms like Amazon, yet follows the same risky pattern. Sellers at every level, take note: before filing a trademark, ask yourself if you created the phrase or merely found it trending. This episode offers three actionable moves to safeguard your brand without burning bridges. Remember, a legal move that looks good on paper can destroy your business if not handled wisely. Ready to audit your AI readiness? Take the free 5-question assessment: voltagedm.com/aiquiz?utm_source=rss&utm_medium=show_notes&utm_campaign=ep297 Get the complete Almost Automated Income Blueprint for $27 at voltagedm.com/blueprint: https://voltagedm.com/blueprint?utm_source=rss&utm_medium=show_notes&utm_campaign=ep297

What is High Voltage Business Builders Podcast?

The Top 2.5% Global Show, High Voltage Business Builders Podcast, features weekly interviews with successful entrepreneurs building and scaling e-commerce businesses, Amazon FBA brands, real estate portfolios, and online businesses beyond Wall Street.

Hosted by Neil Twa since 2021, the podcast delivers proven strategies for digital marketing, product launches, brand building, and business automation. Grounded in the 5 F’s, faith, family, friends, freedom, + fun, this podcast equips entrepreneurs with practical blueprints to build wealth and long-term independence on their own terms.