Run With It - Business Ideas from Successful Entrepreneurs

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Summary

People of color aren’t well-represented in the outdoor space, and businesses are losing out as a result. Listen to Kara describe a business idea to help outdoor retailers reach untapped markets and build a community for people of color.

Show Notes

Nuggets:

  • Why focusing on inclusivity makes good business sense, and doesn’t detract from majority markets
  • How everyday people can help those who are discriminated against
  • How Lizzo leveraged the Kardashian brand to pave the way for plus-size women
  • The typical success rate for an influencer to gain a sponsorship with a company
  • How to write a quality cold email to people working at big brands

Action Steps:

  1. Draft a mission statement around why this idea is appealing to you
  2. Complete market research around outdoor space
  3. Create a business plan for this idea
  4. Find complementary businesses and pitch them on partnering
  5. Research influencers who are already working with big brands and find comparable POC ones
  6. Contact POC influencers in the outdoor space and pitch the project
  7. Contact executives in charge of partner relations at big brands and pitch the project

Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

Bravely Go
The Fairer Cents
Bravely Go on Instagram
Bravely Go on Twitter
 
Kara Perez is the founder of Bravely, a community that gives self-identified women the financial tools to bridge the gap between their dreams and their realities. Kara discovered her love of finances courtesy of her quarter-life crisis. Broke, underemployed and saddled with student loan debt, she realized that her lack of financial education was crippling her adulthood. After becoming debt free in June 2015, Kara created Bravely to help other women take control of their financial lives. She’s co-host of the Fairer Cents Podcast: Women, Money and the Fight to Break Even.

What is Run With It - Business Ideas from Successful Entrepreneurs?

Successful CEOs have plenty of new business ideas. Aspiring entrepreneurs are in need of them. Run With It bridges this gap, bringing you business ideas and action steps from established entrepreneurs. Follow through and you can earn a free mentoring session with our guest, and potentially, a new business partnership.