On the weekend that Oktoberfest kicked off in Munich the real fun was happening in Brooklyn. Eckhart Beer celebrated its one year anniversary and held a proper celebration of lager. John Holl was there and hosted a panel that covers all the fun of the season, what it means to brew lager in New York City in 2026, and ways to make the most out of hospitality.
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This Episode is Sponsored by:
Sierra Nevada Brewing Co.
This episode is brought to you by Sierra Nevada Brewing Company, innovators in craft beer since 1980 and still 100% family owned. Experience the finest quality and purest ingredients in person by visiting the iconic Sierra Nevada breweries in Chico, California – where it all started – or Mills River, North Carolina, the country’s only Platinum LEED certified production brewery. Visit Sierra Nevada dot com to learn more. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.
Guests: Nick Meyer, LaTreace Harris, Adam Wolfe
Sponsors: Sierra Nevada Brewing Co., All About Beer
Tags: Hops, Oktoberfest, Lager, NYC, Business
Photo: By John Holl
What is Drink Beer, Think Beer With John Holl?
Drink Beer, Think Beer is a weekly conversation with brewers, growers, and other brewing industry professionals that explores the art, culture, and business of craft beer. Hosted by John Holl and recorded on location, this podcast gets to the bottom of every pint and offers insight into the dynamic world of beer.