The GEO Show

Welcome to The GEO Show, your daily briefing on generative engine optimization. Brought to you by GEOforge.
Host Paris Childress covers Google AI Mode home-service booking links in the US, Anthropic's AP deal, Facebook Answers at scale, ChatGPT Ads bidding changes, and more.
In this episode:
  • 🔧 Google AI Mode adds US home-service booking and quote links. Links run through Angi, Thumbtack, Housecall Pro, and Jobber, with ServiceTitan coming soon. Jobber and Housecall Pro describe request or booking flows into their products. Angi sends homeowners to the pro's Angi profile to request a quote.
  • 📰 Anthropic's first reported digital news licensing deal is with the AP. Adweek reports the deal was signed just before the midterms. Terms were not disclosed.
  • 📘 About 6 million AI-generated Facebook Answers pages are in Google's index. Glenn Gabe calls it scaled content abuse across classic results, AI Overviews, and AI Mode.
  • 📈 ChatGPT Ads moves new campaigns to Target CPA and Target CPC from November 9. Max Bid and Max CPC retire for existing campaigns on January 1, 2027.
  • 🛡️ Blend Commerce: bot protection blocked an AI shopping agent at 29 of 200 UK and US retailers. Average score 65/100. Shopify stores scored higher on agent readiness.
  • 🛒 Amazon opens free Shop Direct listings for off-Amazon US stores. Products can appear in Amazon Search and Alexa for Shopping.
  • 📉 Taboola Q3 revenue fell 6.9% to $462.3 million. Management pointed to AI summaries and LLMs among the headwinds.
  • 🔗 SERP vendors say Google is throttling goto result links since October 30. Rank trackers may record redirect URLs instead of destinations.
  • ⚖️ A family sues Google over a student's use of Gemini, AI Overviews, and AI Mode. Google says it is reviewing the claims.
Watch on YouTube: https://youtu.be/y_ZIlXULaoc
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💬 Question: For local services, is the booking platform becoming the new ranking factor for AI Mode?
The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

What is The GEO Show?

The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.

The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.


Episodes mix a few formats:




  • Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.


  • News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.


  • Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.


  • The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.


Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.


Learn more about GEOforge at https://getgeoforge.com.


Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.