The Marketer's Most Valuable Perspective

In this week’s episode of MVP, Andrés López-Varela, General Manager of Storyation, meets up with Dear Storyteller GM Mike Drysdale to dive deeper into the controversial ‘quantity over quality’ concept he championed in his State of Social workshop. Andrés explains how quality can no longer be at the expense of quantity, suggesting that content will simply get drowned out if it’s not consistently posted.

Show Notes

The two go on to explore the ideas of ‘maximum volume possible’ and ‘mental availability’, where Andrés suggests that by increasing content output we will have a better chance of understanding and catering to audience demand. The conversation also covers the shifting attitudes towards search engine UX and the way that Google’s stronghold over the search engine market share is bound to falter amid the emerging trend of ‘crowd-sourced search engines’.

To finish up, Andrés answers Mike’s quickfire questions, expressing his passion for narrative-driven podcasts and a small-time doughnut brand’s unapologetic branding. In this episode of MVP, Andrés gives a subversive take on the demands of a rapidly changing social media landscape and shares unique strategies for rising above the noise.

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“If you’re posting once a day… You’re never going to win anything on the internet that way.”

“If you’ve got to make a choice and trade-off between quality and quantity, you must choose quantity.”

“They’re going to those crowd-sourced channels to get answers from people they trust rather than some random algorithm on Google.”

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Andrés López-Varela/Storyation:

Website: https://storyation.com/

Instagram: https://www.instagram.com/iamhackjack/

Twitter: https://twitter.com/hackjack

Mike Drysdale/Dear Storyteller:

Website: https://dearstoryteller.com/

Instagram: https://www.instagram.com/dear_storyteller/

Twitter: https://twitter.com/MikeDrysdale_