The K-12 education market is $1 trillion and one of the most recession-resistant B2B verticals in the United States.
In this episode of the SpringDB Data Exchange Podcast, John Kosturos sits down with Peter Long, CEO of MCH Data, to break down how B2B marketers can effectively reach teachers, principals, school districts, and educational institutions with the right data strategy.
What you'll learn:
→ Why general B2B databases fail in the education market
→ How MCH Data monitors 80,000 schools every month and updates 4 million educator records
→ Why 1 in 7 public school teachers moves or leaves every year and what that means for your campaigns
→ The school buying calendar: when to market, when to pull back, and when budgets reset
→ How to segment 400+ educator job titles for precise targeting
→ Email deliverability rules specific to school district networks
→ Commercial models: list licensing, private cloud databases, APIs, and programmatic audiences
Whether you are new to education as a vertical or looking to sharpen your data strategy, this episode is the practical guide you need.
🔗 Learn more about MCH Data: mchdata.com
🔗 Explore education data on SpringDB: springdb.io/data-vendors/mch-data/
#EducationData #B2BMarketing #K12Marketing #EdTech #DataStrategy #SchoolDistrict #ProgrammaticAdvertising #DataExchangePodcast
What is DataExchange "TalkDataToMe"?
Welcome to DataExchange "Talk Data to Me", the podcast where the world's most forward-thinking data and revenue leaders pull back the curtain on how intelligent data drives real business outcomes.
Hosted by John Kosturos, CEO of SpringDB, each episode features candid conversations with executives, practitioners, and innovators across the data ecosystem, from technographics and AI agents to identity graphs, revenue intelligence, and beyond.
Whether you're a CRO looking to sharpen your go-to-market strategy, a data engineer building the next-gen stack, or a founder navigating the evolving B2B.