Women in Product Marketing | Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square

“Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote 

Agustina, a recent mom and PMM leader, talks about how work has become more human and the value of integrating our personal and professional lives. Her and Mary also discuss various topics from what it’s like to work in a start-up environment, how to invent the PMM function at an organization and figure out what to build next, how to position your product and understand your customer, and really making sure that you are driving business impact and that those business decisions are tightly aligned with business outcomes. Many people think of product marketers as creatives, but playing the numbers game and analyzing data is what helps you keep a seat at the table.

Connect with Agustina on LinkedIn.
Join Agustina on Sharebird. 

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.