WEBVTT

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Matt Abrahams: When it comes
to communication and life, big

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things come from small things.

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My name's Matt Abrahams and I
teach Strategic Communication at

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Stanford Graduate School of Business.

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Welcome to Think Fast
Talk Smart, the podcast.

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Today I look forward to
speaking with Eric Zimmer.

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Eric overcame personal battles
with homelessness and heroin

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addiction at the age of 24.

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And then had a very successful
career in high tech.

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He later became a behavior coach
and an award-winning podcaster

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with his show, The One You Feed.

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Eric has spent over 20 years studying
human transformation and habit formation.

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His latest book is called How A
Little Becomes A Lot: The Art of Small

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Changes for a More Meaningful Life.

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Well, welcome Eric.

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Thank you for being here.

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I'm excited to learn from you today.

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Eric Zimmer: Hi, Matt.

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I really appreciate you having me.

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I'm excited to be here also.

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Matt Abrahams: Should we get started?

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Eric Zimmer: Please.

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Matt Abrahams: Alright, let's
start with your personal story.

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Can you share how your journey from
addiction to sobriety has really helped

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form who you are and informs what you do?

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Eric Zimmer: Yeah.

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It would be almost impossible for me to
imagine what I would be like without it.

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At 24, I was a homeless heroin addict.

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I weighed a hundred pounds.

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I had Hepatitis C. I was looking at going
to jail for upwards of 50 years, and I

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was fortunate to get sober at that age.

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And what I learned through that process
is just so deeply embedded in the

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way that I view the world that, as
I said, I can't imagine a different

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way of viewing the world, right?

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We just get to a point where we all see
the world the way we see it, and that's

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a pretty embedded part of my story.

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And so I learned a lot through
all of that, as you might imagine.

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And it turns out that a lot of
that is relevant not just to people

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facing serious, a life threatening
addiction, but to life in general.

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And we live in a more and more addictive
culture in so many different ways today.

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That's the start of things for me.

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Matt Abrahams: Excellent.

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Thank you for that.

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You often leverage the two wolves parable.

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Can you share with us what this
story is and the lesson you'd like

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all of us to take from the story?

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Eric Zimmer: Sure.

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Many of your listeners may have heard it
before, but it's a story that says we all

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have these two wolves inside of us that
are always at battle with each other.

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One is a good wolf, which represents
things like kindness and bravery and love.

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And the other is a bad wolf,
which represents things like

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greed and hatred and fear.

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And the grandparent is telling
this story to their grandson.

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They say, we have these wolves
inside of us, and the grandson

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wonders which wolf wins.

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And the grandparent
says, the one you feed.

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So the great thing about a parable like
that is the minute I say it, you get it.

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On one level, you're like, oh, I see.

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There are choices that I make that
encourage the better parts of me.

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There are choices that I make that
encourage the less good parts of myself.

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Which do I want to do?

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What I love about the story, particularly
though, is I think it points to a

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deep truth, which is that we are
motivationally complex creatures.

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We want many different things.

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We value different things,
and these things are often

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in conflict with each other.

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Two wolves is almost an
oversimplification for it, right?

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But it speaks to the fact
that we all intimately know

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that feeling of being pulled.

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You know, I wanna do this,
but I also wanna do that.

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I value this, but I wanna do that, right?

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That feeling of being pulled is part
of being human and it doesn't go away.

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It's what we do with it.

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And by recognizing that we are
motivationally complex and recognizing

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that we are always making choices,
that we're able to make better ones.

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Matt Abrahams: It's a a very powerful
story for sure, and I appreciate the

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awareness that it brings to us, that
at any moment we have choices to make.

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And by making that conscious
aware, we can have some control.

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As you well know, we
focus on communication.

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I'm curious, have you in your own
life, or have you coached others or

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seen others who have made conscious
choices to feed some value or some

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action to help them be better in
their communication versus others?

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I can imagine finding myself in a
conflict situation or a negotiation

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situation where I might react in one
way, but really should be reacting or

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want to be reacting in another way.

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I'm curious your experience of
how this applies in communication.

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Eric Zimmer: I think that one of
the core skills that underlies

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all the work that I do, and also
underlies communication, is awareness.

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It's the ability to be able to pause,
see what's happening inside of us, see

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what's happening around us, and then
think, what choice do I want to make?

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What do I want to do here?

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We often operate on autopilot to a great
degree and autopilot's a lovely thing.

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In many ways.

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It's great that as humans, we can drive
home while I think about something,

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great, that's a good use of it.

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But when autopilot is operating, and
it often does in communication, that's

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not the time we want it to work.

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We want our communication to be
thoughtful and conscious, and so building

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the awareness, what am I thinking?

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What am I feeling, right now, is a core
skill that underlies everything that I do.

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Matt Abrahams: How did you train
yourself to find that awareness?

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You know, many of us are
so busy or we have so much

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information coming at us at once.

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How did you learn to do that?

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It's a valuable skill, but one
that can be challenging for many.

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Eric Zimmer: My book is called How A
Little Becomes A Lot: The Art of Small

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Changes for a More Meaningful Life.

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So you'll recognize that my answer
is you don't get it all at once.

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You get it a little bit at a time.

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And in the book I have something that
I think is unique to what I do, which

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is it's a method for working with and
changing our habitual thought patterns.

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There's a lot of information
out there about what to think.

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Think this, don't think that, take this
perspective, don't take that perspective.

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But there's very little about
how do you actually do that?

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And the way that you have to do
it is by frequent repetition.

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So I have something I call still
points, and a still point is just

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something that we engineer into our day.

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So imagine a still point
being a when and a then.

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The when could be like every time
I go to the bathroom, my then

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could be, I ask myself what am I
thinking and feeling right now?

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If you go to the bathroom five
times a day, you just take that

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time and go, what am I thinking?

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What am I feeling?

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I check in, no big deal.

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Any one of them on their own, so what
doesn't matter, but a lot of them done

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consistently, over time in the same
direction, you'll become more aware.

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You'll find yourself naturally being
more aware because you've woven

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it into the fabric of your day.

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And it's a lot more likely that at
dinner that evening when you're having

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a conversation with your spouse, that
you're gonna recognize what's happening

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inside of you if you just reflected
on it four times earlier today.

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So that's the mechanism, particularly
with these thought patterns, or something

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like being aware, that we can train it.

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Matt Abrahams: I love this idea of
training our awareness and the when

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then paradigm is really useful.

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I wanna talk about the knowing doing
gap that you discuss, and I'm curious

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to learn more about what is this
framework and how does it help us

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show up well in all our situations.

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Eric Zimmer: I think we all have
some aspects of our lives in which we

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want to be doing something different.

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We may even know exactly
what we want to do different.

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We may even know how to do it.

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We just find ourselves not doing it.

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It could be eating.

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It could be exercise,
it could be meditation.

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It could be conversations with our
partner, whether at work or at home.

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So there's this gap.

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And the book is really a response
to how do we bridge that gap?

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And I can't put it all into a single
sentence, but the little by little

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approach is at the heart of it.

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And by little, by little
I mean something specific.

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I mean low resistance actions,
meaning something you'll actually do,

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done consistently over time, again
and again, in the same direction.

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We often are trying to fix four or
five different things at any one

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given time in our lives, right?

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And so we're doing a little
of this, a little of that,

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and it's all over the place.

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But when we take small things that we
do consistently, in the same direction,

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we bridge that knowledge to action gap.

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Matt Abrahams: Yeah, so we have
knowledge and then how do we

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get that knowledge into action?

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And by doing so, first is
awareness, and then finding the

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little things that we can do.

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And I know you have a
great acronym for this.

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I'm gonna ask you about it
because many people listening

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know that I, I'm a martial artist.

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As part of my training,
I spar with people.

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You learn a lot and you get a lot
of instantaneous feedback when

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you are in a ring with somebody.

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And you use the acronym SPAR as
a way to help us get at the core

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of what you're talking about.

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Can you break down what SPAR means and
can you apply it to an example related

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to communication so that we can maybe
use it directly and help ourselves?

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Eric Zimmer: So I wanna start by saying I
think that there are two competencies we

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have to get in order to change something.

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The first I will call structural.

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This is what SPAR focuses on.

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It's really about planning.

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The second is an inner component.

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So the inner component is you might know
exactly what to do, you might remember

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to do it, and then you don't do it, in
the moment, and that is usually some

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sort of inner emotional type thing.

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So SPAR is all the structural, and so
it stands for, S is for specificity.

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What am I doing?

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Where am I doing it?

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How am I doing it?

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So let's take communication.

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It's one thing to say like, well, I want
to communicate better with my children.

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Okay, what does that mean?

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Oh, I want to make sure I have
10 minutes a day that I talk to

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them, and I really, really listen.

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That's some degree of specificity.

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Now, I would take it further
and be like, well, when is that

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10 minutes going to happen?

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Because while we're trying to build a new
behavior, ambiguity is always the enemy.

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We wanna have all our energy
go to doing the thing.

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So specificity.

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The P stands for prompts.

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How do I remember?

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So I'm gonna spend at dinner every night,
I'm gonna ask my children a question

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about their day that's thoughtful and
I'm gonna share something from my day.

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How do I remember to do it?

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Maybe I just need a little thing that
I set down next to my dinner plate

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that says, like, remember to ask X.
It sounds silly, but we're so busy.

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Our brains are full of so much stuff.

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We frequently just forget.

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So P stands for prompts.

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A stands for alignment.

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And one of the things, if we asked all
behavior scientists in the world to come

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together and agree on one thing, it would
be hard to do, but I think the thing they

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would say is, don't rely on willpower
or discipline any more than you have to.

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Set up your environment to
make it likely you do it.

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So alignment is about doing that.

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So what's an example for communication?

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Part of our environment is other people.

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So I might, if I have a spouse, I
might say, can you help me remember?

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That's setting up my alignment.

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Or saying to them ahead of time, this
is something I wanna do every evening,

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would you support me in doing it?

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Alignment.

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And then finally, R stands for resilience,
which basically means planning for what

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is going to go wrong or could go wrong.

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So what am I going to do?

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If I'm not at home for dinner,
is there still a way that I could

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have that conversation that I want
to have with my kids each day?

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Maybe there is.

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Maybe I say, oh, if I don't
make it home for dinner, I'll

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do it with them before bed.

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Or if I'm traveling, maybe I'll send them
a text where I ask them the question.

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And so SPAR allows us to get
everything set up and have clear

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plans for what we're going to do,
how we're going to do it, what we're

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gonna do when we're unable to do it.

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Then we can put all our
attention into the actual doing.

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So that's SPAR with an
idea around communication.

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Matt Abrahams: I love it.

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It sets us up for success and
it makes us more thoughtful and

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intentional in what we're doing.

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So many of us could just be frustrated
that we don't have the connection with

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our kids that we want to, for example.

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And this becomes a very clear action
plan that is likely to succeed.

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One, because it's defined,
and two, because we align it

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with others and our situation.

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And I really like the resilience
point, which is in some

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ways contingency planning.

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What do I do if I can't execute on this?

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So specific, have prompts,
alignment, and resilience.

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Thank you.

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And you said that this is
one part of the equation.

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This is the framework side.

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The internal motivation side, talk
to me a little bit about that.

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You know, I can have the
desire but not the will.

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Curious, how do we get that motivation?

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Eric Zimmer: I don't love to talk
about motivation a ton because it's a

00:13:11.415 --> 00:13:14.175
feeling and feelings just come and go.

00:13:14.175 --> 00:13:15.015
They change.

00:13:15.435 --> 00:13:20.055
Now, I do think it's important that we're
clear on why something matters to us.

00:13:20.190 --> 00:13:25.020
So, if we're going to say, I'm going
to do X, Y, or Z, why does it matter?

00:13:25.020 --> 00:13:27.990
We wanna get to the heart of that and
we wanna understand it emotionally.

00:13:28.260 --> 00:13:32.370
But waiting to be motivated is
often a trap because you don't have

00:13:32.370 --> 00:13:33.900
to be motivated to do something.

00:13:33.930 --> 00:13:38.339
I exercise many, many days when
I am very far from motivated.

00:13:38.910 --> 00:13:43.020
I do not feel like doing
it at all, and yet I do it.

00:13:43.140 --> 00:13:46.500
So the emotional side is, let's
stick with the example we've got.

00:13:46.620 --> 00:13:51.720
You are there and you want to ask the
question, but your teenager tends to

00:13:51.720 --> 00:13:55.440
be like, oh dad, you know, or they
just don't really like to do it.

00:13:55.860 --> 00:13:59.250
And so you're like little
tentative about wanting to do it.

00:13:59.250 --> 00:14:02.880
And so it's easy in the moment,
okay, I should do it now, but I'm

00:14:02.880 --> 00:14:05.640
not going to do it 'cause it makes
me a little bit uncomfortable.

00:14:05.905 --> 00:14:08.785
That's the emotional inner aspect of it.

00:14:09.235 --> 00:14:12.535
And what we don't need to do
is solve all the discomfort.

00:14:12.775 --> 00:14:16.194
All we have to do is figure out,
what is it that I need to do to get

00:14:16.194 --> 00:14:18.115
me over the hump in that moment?

00:14:18.265 --> 00:14:22.135
And that's what SPAR does, is
it puts us at a choice point.

00:14:22.464 --> 00:14:27.385
And at a choice point, we either act the
way we want or the way we didn't want to.

00:14:27.655 --> 00:14:31.615
If we didn't do what we wanted to do,
we can zero in right in on that moment.

00:14:31.824 --> 00:14:33.180
What was I saying to myself?

00:14:33.885 --> 00:14:37.964
So I identify in the book what I call
the six saboteurs of self-control.

00:14:38.354 --> 00:14:42.045
One saboteur of self-control
is the insignificance trap.

00:14:42.555 --> 00:14:47.564
It means that we don't connect
the dots between the little things

00:14:47.564 --> 00:14:49.995
we do today with the big picture.

00:14:50.114 --> 00:14:53.175
So it's very easy to be like, ah,
I'm just not gonna do it tonight.

00:14:53.175 --> 00:14:54.435
I mean, what does it really matter?

00:14:54.435 --> 00:14:55.665
One night's not a big deal.

00:14:55.665 --> 00:15:00.015
'Cause we emotionally don't wanna do it
'cause it's a little uncomfortable for us.

00:15:00.194 --> 00:15:02.535
If we're in that, we need
to say to ourselves, wait.

00:15:02.925 --> 00:15:06.585
Every chance to connect with my child
is important to me, and I know it's

00:15:06.585 --> 00:15:08.235
gonna be slightly uncomfortable.

00:15:08.385 --> 00:15:13.095
I also know that this is very
aligned with what I value, and

00:15:13.095 --> 00:15:14.715
so I'm gonna be uncomfortable.

00:15:14.775 --> 00:15:15.555
I can still do it.

00:15:15.555 --> 00:15:19.785
That's an example of just taking
that moment and rescripting what

00:15:19.785 --> 00:15:21.525
it is we're saying to ourselves.

00:15:21.705 --> 00:15:25.455
So if we can identify what is it that's
getting in the way, we can learn to

00:15:25.455 --> 00:15:29.260
talk to ourselves and essentially
coach ourselves to take the action.

00:15:30.105 --> 00:15:32.415
Matt Abrahams: That's a very
powerful idea, the rescripting.

00:15:32.745 --> 00:15:36.315
And the rescripting comes from an
awareness, and the awareness comes

00:15:36.315 --> 00:15:37.995
from the discomfort, you know?

00:15:37.995 --> 00:15:39.465
So it's a natural cascade.

00:15:39.465 --> 00:15:41.475
Where am I feeling uncomfortable?

00:15:41.475 --> 00:15:42.615
Where's the discomfort?

00:15:42.765 --> 00:15:44.415
What might be leading to it?

00:15:44.655 --> 00:15:49.280
And that requires us to self-reflect
and to understand our values

00:15:49.755 --> 00:15:51.345
and how we're not aligned.

00:15:51.765 --> 00:15:54.495
And then from there, think
about the rescripting.

00:15:55.560 --> 00:15:58.080
Eric, this has been a
fantastic conversation.

00:15:58.080 --> 00:16:01.740
So much of what you say is directly
applicable and aligns with a lot

00:16:01.740 --> 00:16:03.120
of the things that I think about.

00:16:03.480 --> 00:16:05.130
I'd love to wrap up as we always do.

00:16:05.190 --> 00:16:06.780
I ask three questions at the end.

00:16:06.780 --> 00:16:10.620
One I create just for you and the
other two I've been asking all along.

00:16:10.650 --> 00:16:11.030
Are you up for that?

00:16:11.570 --> 00:16:12.200
Eric Zimmer: Yes.

00:16:12.530 --> 00:16:13.190
Matt Abrahams: Excellent.

00:16:13.590 --> 00:16:15.020
You host a podcast.

00:16:15.200 --> 00:16:15.470
Eric Zimmer: Yep.

00:16:15.770 --> 00:16:19.760
Matt Abrahams: Share with me something
that's surprised you as you've done

00:16:19.760 --> 00:16:23.270
this, in terms of things you've
learned or uncovered as a host

00:16:23.270 --> 00:16:24.860
or interacting with your guests.

00:16:25.160 --> 00:16:28.790
Eric Zimmer: It's very tempting when
doing it to have someone on, I'm gonna

00:16:28.790 --> 00:16:32.150
have you on the show, for example, so
it's gonna be very tempting to get you to

00:16:32.150 --> 00:16:36.410
say a lot of smart things that are gonna
help our listeners, and that's important.

00:16:36.735 --> 00:16:41.505
I've also realized though, that a
big part of communication is not

00:16:41.625 --> 00:16:44.415
exactly the things that you teach.

00:16:44.685 --> 00:16:50.565
It's the spirit in which you teach them
and the way that you make people feel like

00:16:50.775 --> 00:16:53.595
you understand them, they understand you.

00:16:53.805 --> 00:16:58.035
And so I think for me it's been, I've
recognized more that, yes, I wanna get the

00:16:58.035 --> 00:16:59.925
good ideas out of the people that come on.

00:17:00.495 --> 00:17:03.855
I also wanna create an environment
where I connect with that

00:17:03.855 --> 00:17:05.355
person, they connect with me.

00:17:05.355 --> 00:17:11.385
We have a genuine conversation, and I'm
also trying to, in a sense, think about my

00:17:11.385 --> 00:17:16.425
listener as I'm going, and think of them
as that other part of that conversation,

00:17:16.784 --> 00:17:19.514
I think, is one of the things that
I've just gotten better at over time.

00:17:20.340 --> 00:17:22.770
Matt Abrahams: It is an ever
evolving skill, isn't it?

00:17:23.040 --> 00:17:27.750
I find the conversations wonderful, but
I also find the learning that I have.

00:17:27.990 --> 00:17:32.430
What I heard you say is it's really
about connection beyond content.

00:17:32.610 --> 00:17:34.050
That's so true for me as well.

00:17:34.650 --> 00:17:36.900
I'll be curious to get your
answer to our second question.

00:17:36.900 --> 00:17:39.750
Who's a communicator
that you admire and why?

00:17:40.169 --> 00:17:42.300
Eric Zimmer: There are so many
great communicators, but when

00:17:42.300 --> 00:17:46.705
I saw this question, I thought
of someone named David Whyte.

00:17:46.935 --> 00:17:53.970
David Whyte is a poet and an essayist,
and what I love about David Whyte is

00:17:54.030 --> 00:18:00.195
he is willing to be very spare with
what he says and doesn't feel the need

00:18:00.195 --> 00:18:04.485
to overexplain it, which part of what
poetry tends to do, it lays something

00:18:04.485 --> 00:18:06.794
out there and lets it work on you.

00:18:07.125 --> 00:18:10.725
David does that in essays, and I've
interviewed him a few times for the show.

00:18:10.725 --> 00:18:16.274
He's incredibly articulate, incredibly
smart, has a wonderful Irish accent,

00:18:16.274 --> 00:18:17.715
you could listen to him for days.

00:18:18.044 --> 00:18:24.885
It takes me a little while to downshift
into David's pace, but when I do, I

00:18:24.885 --> 00:18:31.605
just feel like there is this sort of
stunning luminosity to what he writes.

00:18:31.695 --> 00:18:38.025
And so he's an example of a
type of communicator for me that

00:18:38.025 --> 00:18:41.055
shows how they pay attention.

00:18:41.055 --> 00:18:42.675
It's what I love about poets.

00:18:43.065 --> 00:18:46.575
They teach me how to pay attention
to the world differently.

00:18:46.575 --> 00:18:51.105
They're observing the ordinary
in a way that I'm generally not.

00:18:51.435 --> 00:18:57.285
So they are communicating, but they're
also teaching me how to see, and David is

00:18:57.285 --> 00:18:58.740
one of the best examples of that to me.

00:18:59.460 --> 00:19:01.635
Matt Abrahams: How
poetically put yourself.

00:19:01.635 --> 00:19:05.625
You've learned a lot from him and others,
but a communicator you admire is one who

00:19:05.625 --> 00:19:07.185
teaches you how to see things differently.

00:19:07.185 --> 00:19:10.605
And I also heard in that they
help you downshift, in this

00:19:10.605 --> 00:19:12.915
case to resonate at their level.

00:19:13.185 --> 00:19:17.685
And like you, I can be moving, at
least mentally, in a frenetic pace,

00:19:17.745 --> 00:19:20.595
and some of the best communicators
and best communication I've had

00:19:20.595 --> 00:19:22.395
is when I slow down and connect.

00:19:22.455 --> 00:19:23.115
So thank you.

00:19:23.545 --> 00:19:24.445
Final question.

00:19:24.505 --> 00:19:30.115
What are the first three ingredients that
go into a successful communication recipe?

00:19:30.625 --> 00:19:31.795
Eric Zimmer: I think intention.

00:19:32.005 --> 00:19:34.135
What is important about this conversation?

00:19:34.225 --> 00:19:36.355
What do I want to happen
in this conversation?

00:19:36.355 --> 00:19:38.005
What matters here?

00:19:38.095 --> 00:19:46.345
Is a really, for me, in conversations that
are important, clarity is really useful.

00:19:46.345 --> 00:19:50.155
Kind of back to what we talked about
with SPAR, then I think it's attention.

00:19:50.774 --> 00:19:53.504
We often think that good
communication means all our

00:19:53.504 --> 00:19:55.125
attention is on the other person.

00:19:55.604 --> 00:19:56.534
I don't think that's true.

00:19:56.774 --> 00:20:01.335
I think that, yes, we have to be very
focused on the other person, but I think

00:20:01.335 --> 00:20:07.215
a certain amount of attention has to be
to what's going on inside of us as we're

00:20:07.215 --> 00:20:12.195
having the conversation, because otherwise
we are always reacting internally.

00:20:12.375 --> 00:20:16.155
If we're not aware of it, if all
our attention is out there, then

00:20:16.450 --> 00:20:19.150
everything's getting churned up back
here and I don't know what it is.

00:20:19.150 --> 00:20:22.960
So I need to keep some part of
my gaze what's going on inside

00:20:22.960 --> 00:20:24.820
me so that I can work with it.

00:20:25.180 --> 00:20:28.960
So I think intention where I want
the conversation to be in general,

00:20:29.110 --> 00:20:34.390
attention on me and the other
person, and then, I think for me,

00:20:34.540 --> 00:20:36.340
there's always a pause element.

00:20:36.790 --> 00:20:41.260
There's always an element
of slow down and pause.

00:20:42.030 --> 00:20:45.600
Matt Abrahams: So intention,
directionality, attention, both

00:20:45.600 --> 00:20:50.010
externally and internally, and
slowing down, being present, pausing.

00:20:50.699 --> 00:20:52.050
I completely agree.

00:20:52.139 --> 00:20:55.560
If those are in alignment, the
communication is successful.

00:20:56.159 --> 00:21:01.020
Well, Eric, I appreciate all the insights
that you have shared specifically

00:21:01.024 --> 00:21:06.360
around how we can change and align
ourselves with our goals, how it's

00:21:06.600 --> 00:21:08.459
little things that lead to big things.

00:21:08.985 --> 00:21:10.425
And it's choices we make.

00:21:10.425 --> 00:21:11.385
What do we feed?

00:21:11.655 --> 00:21:13.185
How does it align with our values?

00:21:13.515 --> 00:21:16.305
Thank you so much, and best
of luck with your new book and

00:21:16.305 --> 00:21:18.285
continued success with your podcast.

00:21:18.525 --> 00:21:19.305
Eric Zimmer: Thanks so much, Matt.

00:21:19.305 --> 00:21:19.995
It's been a pleasure.

00:21:22.245 --> 00:21:24.075
Matt Abrahams: Thank you for
joining us for another episode of

00:21:24.075 --> 00:21:26.355
Think Fast Talk Smart, the podcast.

00:21:26.595 --> 00:21:29.175
To learn more about behavior
change and personal growth, please

00:21:29.175 --> 00:21:31.915
listen to episode 86 with BJ Fogg.

00:21:32.175 --> 00:21:36.825
This episode was produced by Katherine
Reed, Ryan Campos, and me, Matt Abrahams.

00:21:37.185 --> 00:21:39.435
With thanks to the Podium Podcast Company.

00:21:39.825 --> 00:21:42.645
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