Justina Bice: Oral History Interview

This interview is with Justina Bice of Patton Valley Wines. In this interview, Justina speaks about how she knew wine was going to be her path in ninth grade, though she didn't know what route she would take. An internship with the Idaho Wine Board and a desire to be in Oregon led her to working at Patton Valley 2015.

She talks about her work in Oregon, leading up to purchasing (along with winemaker Derek Einbarger) Patton Valley in 2022. Included in this process was a rethinking of the business model, finding a tasting room space, and working with her wine club to understand the changes. She also talks about how she's seen hospitality evolve, the effects of the pandemic, and what comes next.

This interview was conducted by Rich Schmidt at Patton Valley Wines tasting room in McMinnville on January 29, 2024.

What is The Oregon Wine History Archive Podcast?

The Oregon Wine History Archive at Linfield University was created to collect, preserve, share, and continue the narrative of Oregon wine.

The growth of the Oregon wine industry extends from the farmers and winemakers to the marketers, scientists, innovators, and dreamers of the enterprise — all of whom are vital to the industry’s success. It is our aim to link the past, present, and future of the industry in hopes of sharing the story of Oregon wine.

Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.