David Srere: What makes branding different?

In this episode, our Co-CEO and Chief Strategy Officer David Srere reads, “What makes branding different?" Most people don't have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public relations and crisis communications. But branding is not like the rest. Originally published on CMO.com, David explores three significant ways branding stands apart as its own distinct practice.

What is Siegel+Gale Says?

Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world.

Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts.

You can read more thought leadership pieces, explore our work and get in touch at siegelgale.com