Retail Remix


Companies like Obsess are revolutionizing the ecommerce experience. Brands and retailers that partner with the company have the power to throw away the traditional site “template” and launch creative and immersive virtual experiences.

At the same time, we’re seeing gaming become a new frontier of user engagement and the metaverse become a new source of “real estate.” Obsess Founder and CEO Neha Singh believes there’s opportunity in both digital worlds, and it’s up to brands to test, learn and adapt.

Show Notes

Companies like Obsess are revolutionizing the ecommerce experience. Brands and retailers that partner with the company have the power to throw away the traditional site “template” and launch creative and immersive virtual experiences.  
 
At the same time, we’re seeing gaming become a new frontier of user engagement and the metaverse become a new source of “real estate.” Obsess Founder and CEO Neha Singh believes there’s opportunity in both digital worlds, and it’s up to brands to test, learn and adapt. During this week’s Retail Remix, Neha helps us answer some top-of-mind questions, including:   
  • What creative approaches to virtual showrooms really rise to the top?  
  • How will the acceleration of virtual showrooms drive interest and adoption in the metaverse?  
  • How can brands and retailers embrace both strategically to meet their unique business goals?   
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.