2X eCommerce Podcast | S06 EP26: Running Usability Testing in DTC for Continuous Website UX Improvement

On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of Conversion Crimes - a user testing platform that helps DTC and eCommerce stores improve conversions and user experience.

Show Notes

On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of Conversion Crimes - a user testing platform that helps DTC and eCommerce stores improve conversions and user experience.

eCommerce has been growing in leaps and bounds over recent years. The average online shopper has experienced dozens (if not more) eCom stores. This has only made shoppers more savvy and sensitive to the differences in user experience (UX) across different stores. We already have a ton of studies showing that conversion rate and average order value tend to be in direct correlation to UX.

While tools like Google analytics and Hotjar help you track usage and dropoffs, they don’t really give the full picture. The data could very well point out that there’s a problem with the UX, but what that problem is, stays hidden. A breakdown in UX could very well break your store. This is where User Testing comes in. Traditionally, access to User Testing has been restricted to big businesses. But all that is changing now.

In this episode, Kunle and Quinn talk about boosting UX and conversions through User Testing. You will get to hear everything from what is user testing to how much testing is enough and what profile of testers you need. This is a great episode for anyone interested in User Experience and Conversion rate optimisation.

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SPONSORS:
This episode is brought to you by:

MESA

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Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

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Rewind

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ShipBob

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Creators & Guests

Host

Kunle Campbell

Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.