Millions of Urban Trees Are Discarded—Cambium Builds Them a New Supply Chain

Cambium is building the operating system for reuse—a digital supply chain connecting the fragmented network of companies needed to turn fallen trees into finished goods.

Every year, tens of millions of urban trees come down. The scale is staggering, and most end up chipped, burned, or buried. Cambium links tree-removal crews, haulers, mills, and end customers through a unified digital platform—transforming what was once waste into market-ready material.

Today, more than 500 companies across the U.S. and Canada coordinate each tree’s journey, forming a just-in-time network for reclaimed wood.

Co-founder and CEO Ben Christensen calls it building a “tech-native forestry company”—one where reuse runs on code, data, and tight coordination. In this episode, Ben and host Josh Dorfman explore how mastering complexity becomes a competitive advantage, how data builds defensibility, and how scaling reuse could redefine how the material economy works.


Show Notes

Guest: Ben Christensen

Company: Cambium

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What is Supercool?

Low-carbon innovations are scaling. But innovation alone doesn't win markets. Adoption does. Each week, climate entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who win customers, grow revenue, and capture market share—by making their low-carbon solutions the industry’s preferred choice. Without adoption, the clean energy transition falters. With adoption, we build the low-carbon future. Supercool reveals how we get there.