On Good Authority: Publishing the Book that Will Build Your Business

Jennifer Keishin Armstrong is the New York Times bestselling author of Seinfeldia: How the Show About Nothing Changed Everything; a history of The Mary Tyler Moore Show, Mary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love. She spent a decade on staff at Entertainment Weekly and has since written for many publications, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard.

She's also an old pal from my NYC days; in fact, we used to host Readings & Rubdowns events where people would listen to writers read from their latest books while getting massaged.

In the ensuing years, Jennifer has become a huge author and in this episode she breaks down, step-by-step, what makes for a successful launch.

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What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.