Jennifer Keishin Armstrong is the New York Times bestselling author of Seinfeldia: How the Show About Nothing Changed Everything; a history of The Mary Tyler Moore Show, Mary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love. She spent a decade on staff at Entertainment Weekly and has since written for many publications, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard.
She's also an old pal from my NYC days; in fact, we used to host Readings & Rubdowns events where people would listen to writers read from their latest books while getting massaged.
In the ensuing years, Jennifer has become a huge author and in this episode she breaks down, step-by-step, what makes for a successful launch.
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WWW.ONGOODAUTHORITYPOD.COMWhat is Behind the Book Cover?
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that feature interviews with famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, entrepreneurs who have used books to build their businesses and more.
Come find out what traditional publishers don't want you to know.