Are Cannes Lions winning ads more effective?

In this episode, we're live from Cannes joined by our very own CEO, John Kearon and ex-Brewdog CMO, Jon Evans once more.

We talk with the Jo(h)ns about our study of the 75 Cannes Gold and Grand Prix winning ads over the past decade and answer the question - are they really more effective?

Show Notes

• Do Cannes Lions winning ads perform better than average in our tests?
• What are the characteristics of an award-winning ad?
• How well does controversy work for creating effective ads?
• How can Cannes Lions be improved for the better?

What is Feel More Buy More?

Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings