In this episode of The Friday Habit, we welcome Eric Huberman, founder and CEO of Hawk Media. We explore Eric's entrepreneurial journey, the challenges he faced in the early stages of his career, and the strategies he employed to build a successful marketing consultancy. The conversation delves into the realities of entrepreneurship, the importance of adaptability, and the value of learning from experiences. Eric shares insights on competition, personal growth, and the significance of setting measurable goals in business. In this conversation, Mark Labriola II discusses the intricacies of managing client relationships, the importance of building a strong network in e-commerce, and the role of outsourced CMOs. He shares insights on reactive growth strategies, financial management for hiring, and the evolution of roles within a growing company. Mark emphasizes the significance of understanding purchase cycles in marketing and the need for hiring top talent to ensure success. He also reflects on the impact of COVID-19 on his business and introduces his new book, the Hawk Method, which outlines his marketing methodology.