In this episode, we sat down with David Meerman, limited partner and strategic advisor at Stage 2 Capital, to discuss the power of newsjacking and how it helps brands capture attention and drive leads.
Interview Takeaways:
- Timeliness and Relevance are Key: Newsjacking allows you to bring your expertise into breaking news moments, creating opportunities to reach your audience fast.
- Be Ready to Act in Real-Time: Successful newsjacking hinges on pre-approvals. Establishing clear guidelines with PR, legal, and marketing teams ensures your organization is primed to respond with relevant content right when it counts.
- Choose Your Moments: Not every trending story is a fit for your brand. Selectivity is essential.
- Handle Sensitive Topics with Care: David cautions against newsjacking stories involving politics, death, or disasters unless your organization plays a direct, positive role in the situation.
Quote of the Show:
"As [a story] is breaking, that's when the media is looking for an expert to quote. That's when, if it's a product related kind of story, that's when people are looking to buy something. That's when you need to get your information out into the marketplace right then.” - David Meerman Scott
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Serial entrepreneurs Justin Gray and Josh Wagner combine decades of B2B and GTM expertise with unwavering honesty on The GTM Cheat Code Podcast. Episodes feature interviews with investors, founders and true experts who reveal the pragmatic approaches and ideas (read: ‘cheats’) they’ve employed over the years to side-step failure, create opportunity, break down barriers and ultimately beat the game.