If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
Paul Colligan has written 13 books, is in the Podcasting Hall of Fame and has helped Donald Miller, Brendan Burchard, JJ Virgin and Joe Polish turn podcasting into what he calls a “grown-up business strategy” instead of a hobby. He also sent me a question I love: when you already have a working book, how do you know if it’s time to write a new one or keep leveraging the one you’ve got?
I have very strong feelings about this one, mostly because I got the answer wrong for six years and recently got right.
And Paul’s specific situation is one a lot of multi-book authors may recognize. He has a workhorse title, How to Podcast, that has been the category-defining book in its lane for years. But the world has changed underneath it—AI, the death of “if you build it, they will come,” the shift from downloads to impact.
So….does he update it? Write the new manifesto? Write nothing and double down on the consulting? I had a take on all of the above—and more.
In this episode:
- The six-year mistake I made early in my career that the publishing industry rewards you for making
- Why cranking out a new book every 18 months might be hurting your authority instead of building it
- The specific move I told Paul Colligan to make with How to Podcast
- The Amazon trick that lets you treat an old book like a new one—and why almost nobody uses it
- The exact month of the year I would release a relaunch (and the month I’d never release one in)
- The audiobook question every “updated edition” author has to answer—and the answer that surprised me
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉
https://www.legacylaunchpadpub.com Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉
https://www.legacylaunchpadpub.com/book
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉
https://www.legacylaunchpadpub.com/apply
And if you just want to know more about me, 👉
www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
What is Behind the Book Cover?
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.
Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it.
Come find out what traditional publishers don't want you to know.
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