The Front Porch

Brian talks with Point of Rental e-commerce strategy lead Caleb Yell about how rental e-commerce has shifted from a "nice to have" to a business-critical tool and how you can avoid a lot of the growing pains that come from implementing it. You'll learn about the tools being used to digitize counter workflows online (e-sign, ID verification, ACH/payments), common breakdowns, and the need for optimized consumer-facing images and descriptions.  They cover underused tools, key metrics to watch, and highlight the need for great SEO, especially in the AI age.

 

Creators and Guests

Host
Brian Beaudry
Host; The Front Porch

What is The Front Porch?

The Front Porch is where you'll learn about rental leaders in and outside of Point of Rental, how they got to where they are today and a little bit about the person outside of the industry. If you'd like to be a guest on the porch, email marketing@pointofrental.com. If you're in the rental industry, we'd love to talk to you - and because this isn't a business endeavor, it's free. We just want to share your story.