In this episode, Parker interviews Cody DeJardin, a brand builder, partner, and advisor to consumer brands, about his extensive experience in the industry. Cody shares his journey from starting a product company with his brother in college to working with Sackcloth and Ashes, a mission-driven company that donates a blanket to a homeless shelter for every blanket purchased.
They discuss the importance of meaningful storytelling, quality products, local impact, and engaging community. Cody elaborates on how Sackcloth and Ashes stands out in a crowded market by leveraging strategic collaborations and partnerships with various artists and brands. He also delves into the challenges of scaling too quickly and the shift towards gifting as a significant revenue driver for the company.
Listen in to learn about the evolution of brand building, effective marketing strategies, and the impact of prioritizing social good.
What was covered:
Introduction to Cody DeJardin and Sackcloth and Ashes
Founding of Sackcloth and Ashes
The Impact and Growth of Sackcloth and Ashes
Challenges and Successes in the Blanket Industry
Growing A Business with Collaborations and Partnerships
Spotlighting Artists and Their Stories
Gifting Strategies and Business Growth
Cody DeJardin Links:
What is Uncommon Brands?
How do you build a DTC brand that breaks out in a noisy world?
The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.
This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.
Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.