Retail Remix

Digital channels are so powerful for retailers because they offer a wealth of data about how consumers are interacting with content, products, offers and more. As digital gets more embedded into our everyday lives, retailers are using technology and data-powered solutions to support their goals.

Show Notes

Digital channels are so powerful for retailers because they offer a wealth of data about how consumers are interacting with content, products, offers and more. As digital gets more embedded into our everyday lives, retailers are using technology and data-powered solutions to support their goals.  
 
During this week’s Retail Remix, Parrish Chapman, Director of Enterprise Sales Key Accounts at Samsung shares how retailers can: 
  • Embrace technology to create seamless experiences, from the couch to the store;  
  • Use data and analytics to test and optimize the store experience; and  
  • Integrate branded, shopper and community content from social networks to enrich store experiences.  
     
RELATED LINKS 
  • Download the guide to support your new store vision  
  • Learn more about Samsung retail solutions 

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.