{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 195.21
    },
    {
      "title": "– Who is Haley Carpenter\r",
      "startTime": 195.21,
      "endTime": 255.21
    },
    {
      "title": "– What CRO really means\r",
      "startTime": 255.21,
      "endTime": 435.21
    },
    {
      "title": "– Research vs. testing explained\r",
      "startTime": 435.21,
      "endTime": 675.21
    },
    {
      "title": "– Where to start CRO on a website\r",
      "startTime": 675.21,
      "endTime": 855.21
    },
    {
      "title": "– Testing with limited traffic\r",
      "startTime": 855.21,
      "endTime": 1095.21
    },
    {
      "title": "– Using data for smarter decisions\r",
      "startTime": 1095.21,
      "endTime": 1275.21
    },
    {
      "title": "– Building a culture of testing\r",
      "startTime": 1275.21,
      "endTime": 1515.21
    },
    {
      "title": "– How to report CRO results\r",
      "startTime": 1515.21,
      "endTime": 1815.21
    },
    {
      "title": "– Scrappy tools: Clarity & Hotjar\r",
      "startTime": 1815.21,
      "endTime": 2120.88
    },
    {
      "title": "– What B2B can learn from DTC\r",
      "startTime": 2120.88,
      "endTime": 2360.88
    },
    {
      "title": "– Why messaging matters more than features\r",
      "startTime": 2360.88,
      "endTime": 2600.88
    },
    {
      "title": "– The power of social proof\r",
      "startTime": 2600.88,
      "endTime": 2960.88
    },
    {
      "title": "– Common blockers to CRO success\r",
      "startTime": 2960.88,
      "endTime": 3080.88
    },
    {
      "title": "– A surprising test result (+7% sales)\r",
      "startTime": 3080.88,
      "endTime": 3200.88
    },
    {
      "title": "– Vanity metrics vs. real business outcomes\r",
      "startTime": 3200.88,
      "endTime": 3440.88
    },
    {
      "title": "– Closing thoughts",
      "startTime": 3440.88,
      "endTime": 3558.84
    }
  ]
}