#13 Cullin McGrath: COO @ Pneuma

Show Notes

// WATCH //
▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //
Everyone does marketing (to a degree).

And ironically, those outside of marketing sometimes have non-obvious insights on how to do it better.

That's why I'm jacked (the excited kind, not the muscle kind) to share my conversation with the Chief Operating Officer of Pneuma, Cullin McGrath.

In our conversation, Cullin shares:
– Why community-led marketing (growth) is an effective strategy
– The nucleus of good content is the INTENTION
– How marketing and sales can win together

Who's this episode for?
(1) Marketers who want to gain a perspective from operations on how to improve marketing
(2) Non-marketers who wish to enhance their marketing chops

I hope you find yourself, as I did after our conversation, enlightened to learn more about marketing from someone not in marketing.

// GUEST LINKS //
– Cullin's LinkedIn account
– Pneuma's website

// CONNECT //
🔵 Connect with me on LinkedIn
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☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles.

The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.

I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?

This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.

I hope you join me on this journey!