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Samuel Gaudencio, a Brazilian who lives in the US, tells the fascinating story of how he and his friend Mauricio Frizzarin started a company that provides payroll software, then decided to add banking services. If that’s not enough, they both are pilots and launched Qyon Aero Sports, Brazil’s first air sports team. They are now taking a page out of Red Bull’s marketing book in using performances at air shows to promote their brand. A serial entrepreneur, Samuel had no problem attracting investors, rather the opposite. His challenge was to keep them interested until the time the company and its products were ready for outside money. Hear about the challenges stemming from their strategy to grow the company through a string of acquisitions. How to find out whether someone and their business is a good fit, and how important it is to cut the connections very quickly if it isn’t. Why learning and listening is central to how they approach everything. And, about the importance of AI to their business success, and the limitations of this technology.
Launching your own company in the financial tech industry is a lot of work! You start with this crazy idea. Maybe it’s a passion project, or something that gives you purpose. Maybe you're building a business based on necessity by creating software or solutions that don’t currently exist. The concept is as exciting as it is terrifying, but it doesn’t have to be. In Alpha Beta Launch we talk to founders and CEO who all started from the exact same place, an idea.