In this episode of Ecommerce Uncovered, Matt Lady and Rhian Beutler (Co- founder at Venntov | Founder & CEO of Govalo: Gift Cards for Shopify) talk about how she got into e-commerce from working at Michael Kors and Wells Fargo. They go into how, why & when she got the idea to create a gift card Shopify app and EXACTLY how big the market is. Rhian explains how smaller brands can use gift cards in their marketing to make THOUSANDS and why itโs not too late to start. Lastly they talk about how awful website pop ups are as well as answer questions from Twitter.
Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.