Travel trends and what’s new at Iberostar with Sandra Farreró, Iberostar’s Chief Brand Officer

Sandra Farreró, the innovative Chief Brand Officer at Iberostar Hotels and Resorts explores the travel trends that are shaping the industry, including the surge in multi-generational trips and the growing preference for sustainable and health-focused holidays. Sandra unveils Iberostar’s new brand segmentations —Waves, Selection, and JOIA by Iberostar—and how these categories are designed to meet the diverse needs of their guests, from families at different life stages to lovers of fine dining experiences. Sandra also shares how Iberostar’s research has enabled them to adapt guest experiences and how the Iberostar brand segmentation can help holidaymakers choose the right Iberostar property, whether travelling as a couple, family or as a larger group. Tune in to learn about how Iberostar has led the change in all-inclusive holidays with the Iberostar Albufera in Mallorca being Europe’s first fully all-inclusive hotel and find out more about Iberostar’s plans for 2025 including exciting news about an Aruba opening.

What is Be my Guest?

“Be my Guest”, an exclusive new podcast by Iberostar Hotels and Resorts, explores the hottest travel trends and everything Iberostar. The 6-episode series, hosted by Aishling McLoughlin, UK Business Development Director for Iberostar, explores different aspects of hotel travel, with guests sharing personal anecdotes, expert tips, and current travel trends. From family holidays to sustainable travel, the series covers a range of travel themes to leave listeners informed and inspired. Guests include Place in the Sun presenter Laura Hamilton, 2019 Masterchef winner Irini Tzortzoglou , The Times’ Senior Commissioning Travel Editor Cathy Adams, Iberostar’s Chief Brand Officer, Sandra Farreró, alongside other trade experts and Iberostar representatives.