WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:04.230 Robby: The Brand ED Podcast with Robby Fowler episode 78. 00:00:04.770 --> 00:00:09.210 Revisiting the Seven Deadly Dangers of Building a Personal Brand Business. 00:00:15.424 --> 00:00:19.714 Become a better leader, lead a better business, build a life giving brand. 00:00:19.984 --> 00:00:22.114 That's what we're here to do together. 00:00:22.744 --> 00:00:26.104 Running a consulting training or coaching personal brand business 00:00:26.134 --> 00:00:29.974 and being an entrepreneur is demanding and often lonely. 00:00:30.394 --> 00:00:34.264 Before, you know it, your, a passenger and your business takes you on a ride 00:00:34.264 --> 00:00:39.094 with little time to consider what you're building and why it matters to the world. 00:00:39.574 --> 00:00:42.214 Don't be satisfied with simply making more money. 00:00:42.484 --> 00:00:46.264 Let's make more than money by building a brand and business 00:00:46.264 --> 00:00:48.004 worth giving your life to. 00:00:50.763 --> 00:00:52.803 Welcome to the episode today. 00:00:53.223 --> 00:00:57.303 What we're going to do on this episode is take a look back on what has 00:00:57.303 --> 00:01:00.453 been one of the most popular series. 00:01:00.873 --> 00:01:03.303 We've done on the podcast so far. 00:01:03.303 --> 00:01:06.603 The series is called the seven deadly dangers of building 00:01:06.633 --> 00:01:08.583 a personal brand business. 00:01:09.003 --> 00:01:12.453 And we're just going to do a quick reader's digest of some of the 00:01:12.453 --> 00:01:14.763 points from that seven part series. 00:01:15.213 --> 00:01:18.183 And then I'm also gonna mix in a few things that didn't make the 00:01:18.183 --> 00:01:20.403 cut that didn't make the series. 00:01:20.853 --> 00:01:24.543 So, if you haven't listened to the series, yet you can go back and check 00:01:24.543 --> 00:01:27.483 that out beginning with episode 56. 00:01:27.723 --> 00:01:31.413 And if you have, this is a great reminder, or this is a great 00:01:31.443 --> 00:01:33.663 introduction to that series. 00:01:34.113 --> 00:01:39.213 So the spark or the inspiration for this series are revealed, came from 00:01:39.213 --> 00:01:42.243 a podcast called the rise and fall. 00:01:42.543 --> 00:01:44.013 Of Mars hill. 00:01:44.253 --> 00:01:47.883 Technically that podcast had little to, nothing to do. 00:01:48.213 --> 00:01:49.713 With personal brands. 00:01:50.103 --> 00:01:53.553 But it does represent a world that I used to live in quite a bit. 00:01:53.583 --> 00:01:56.943 And what I began to see as I listened to that series. 00:01:57.423 --> 00:02:01.023 Is the number of parallels between. 00:02:01.473 --> 00:02:04.893 The subject matter and the topics, and even some of the people 00:02:05.163 --> 00:02:06.753 represented in that series. 00:02:07.083 --> 00:02:11.073 And really what the current trend to build a personal brand is. 00:02:11.073 --> 00:02:16.683 And at least seven dangers and similarities popped up between what. 00:02:17.073 --> 00:02:21.843 Is represented in that series, which is actually celebrity pastors and 00:02:21.843 --> 00:02:28.533 what a modern contemporary 2022 personal brand is trying to do. 00:02:28.983 --> 00:02:30.993 And that means that whatever dangers. 00:02:30.993 --> 00:02:36.813 I may be inherent in the things that were represented in that podcast. 00:02:36.813 --> 00:02:41.493 Those same dangers are likely going to be true for a modern personal 00:02:41.493 --> 00:02:43.623 brand because of those similarities. 00:02:43.623 --> 00:02:48.439 So that's where the inspiration for the podcast series came from. 00:02:48.889 --> 00:02:53.659 And I'll just run through those seven deadly dangers that we covered real quick. 00:02:53.689 --> 00:02:57.919 And then I'll mix in a few quotes and other thoughts that 00:02:57.919 --> 00:02:59.509 didn't quite make the series. 00:02:59.959 --> 00:03:05.089 So the first danger was the fact that personal brands have little to no account 00:03:05.149 --> 00:03:07.459 ability, little to no accountability. 00:03:07.909 --> 00:03:10.369 That's part of the beauty of the personal brand, right? 00:03:10.369 --> 00:03:12.769 Is that you get to go do your thing. 00:03:13.219 --> 00:03:14.179 That's a strength. 00:03:14.209 --> 00:03:16.669 It's also a weakness because personal brands. 00:03:17.269 --> 00:03:19.459 By nature have little accountability. 00:03:19.459 --> 00:03:20.689 There's no board of directors. 00:03:20.689 --> 00:03:24.949 There's no one built in inherently to hold you accountable. 00:03:25.369 --> 00:03:29.149 The second deadly dangers that personal brands play on a. 00:03:29.359 --> 00:03:32.929 What I call a dangerous field in that field, like where the 00:03:32.929 --> 00:03:37.099 game is played is the internet and the internet is dangerous. 00:03:37.459 --> 00:03:41.629 Because of the speed of the internet and the. 00:03:42.079 --> 00:03:45.469 Just the environment of the internet that you can be anonymous. 00:03:45.829 --> 00:03:49.999 That you can just fling things out there digitally that may or may not 00:03:49.999 --> 00:03:54.139 be true in reality, but nobody knows because stick it on the internet 00:03:54.139 --> 00:03:55.699 and we all know how that goes. 00:03:56.179 --> 00:04:00.049 That becomes reality, that becomes the perception. 00:04:00.049 --> 00:04:01.459 And then the perception is. 00:04:01.789 --> 00:04:02.509 Reality. 00:04:02.959 --> 00:04:03.679 Deadly danger. 00:04:03.679 --> 00:04:07.729 Number three, we looked at was the fact that personal brand movement as 00:04:07.729 --> 00:04:10.219 a movement, really, it's very young. 00:04:10.669 --> 00:04:12.409 And it hasn't been around that long. 00:04:12.859 --> 00:04:18.349 And then oftentimes it gets led by those that are a little bit younger. 00:04:18.739 --> 00:04:20.119 And so the leadership. 00:04:20.569 --> 00:04:25.309 Sometimes the people, some of the heroes we might look to, they are younger. 00:04:25.399 --> 00:04:28.069 And then the movement as a whole is also younger. 00:04:28.099 --> 00:04:30.949 So we're not sure what really happens. 00:04:31.309 --> 00:04:34.819 When a giant chunk of the workforce leaves the. 00:04:35.119 --> 00:04:36.559 Leaves the workforce. 00:04:36.784 --> 00:04:39.004 Spurred on by the pandemic and then. 00:04:39.454 --> 00:04:42.844 Kind of follows this call to all go start personal brands. 00:04:43.024 --> 00:04:44.704 What's the longterm effect of that. 00:04:45.094 --> 00:04:46.114 We're not real sure. 00:04:46.114 --> 00:04:48.214 However, where there is a parallel. 00:04:48.484 --> 00:04:53.554 And that's what I was seeing in the rise and fall of Mars hill podcast. 00:04:53.884 --> 00:04:54.514 Deadly danger. 00:04:54.514 --> 00:04:55.354 Number four. 00:04:56.014 --> 00:04:58.084 Personal brands promise freedom. 00:04:58.534 --> 00:05:00.994 But freedom is dangerous. 00:05:01.444 --> 00:05:04.444 Personal brands promise freedom, but freedom. 00:05:04.444 --> 00:05:06.364 We know this is dangerous. 00:05:06.364 --> 00:05:07.204 That's why. 00:05:07.684 --> 00:05:11.464 A two year old has far less freedom than a 20 year old. 00:05:12.064 --> 00:05:13.654 And personal brands. 00:05:13.654 --> 00:05:17.794 That's part of what makes them appealing is you get to chart your own path. 00:05:18.214 --> 00:05:19.624 Set your own course. 00:05:20.224 --> 00:05:21.634 Set your own hours. 00:05:22.084 --> 00:05:23.404 On and on the list goes. 00:05:23.404 --> 00:05:26.044 And so it sounds very enticing to think. 00:05:26.584 --> 00:05:30.004 Finally, I'll get out of someone else telling me what to do. 00:05:30.004 --> 00:05:34.594 Someone else being in charge, someone else making foolish mistakes. 00:05:35.044 --> 00:05:39.154 I think your bosses and workplaces, and I'll get to do my own thing. 00:05:39.184 --> 00:05:42.304 So personal brands promise freedom, but freedom is dangerous. 00:05:42.604 --> 00:05:46.474 It oftentimes dupes us and to thinking everyone else. 00:05:47.074 --> 00:05:51.994 Is goofy or dumb for making these decisions or not 00:05:51.994 --> 00:05:53.404 taking these opportunities. 00:05:53.404 --> 00:05:57.094 And we think if I'm in charge, I won't make any of those mistakes. 00:05:57.544 --> 00:06:00.004 But they promise freedom, but freedom can be. 00:06:00.304 --> 00:06:01.114 Dangerous. 00:06:01.594 --> 00:06:02.224 Deadly danger. 00:06:02.224 --> 00:06:06.394 Number five, we said is that personal brands place a premium value on 00:06:06.784 --> 00:06:11.104 producing, producing content, producing courses, producing things. 00:06:11.494 --> 00:06:13.144 Not reproducing. 00:06:13.594 --> 00:06:18.064 The difference is equipping somebody to go do something versus 00:06:18.064 --> 00:06:19.984 just doing something yourself. 00:06:19.984 --> 00:06:23.554 So I can be a great speaker that does not mean I'm great at 00:06:23.554 --> 00:06:25.264 equipping other great speakers. 00:06:25.294 --> 00:06:26.614 I could be a great consultant. 00:06:27.154 --> 00:06:32.344 That does not mean I'm great at equipping other consultants to build a wonderful. 00:06:32.794 --> 00:06:34.564 Consulting personal brand. 00:06:34.774 --> 00:06:38.134 There is a big difference between me being great at doing something. 00:06:38.794 --> 00:06:44.344 It's a whole nother skillset I have found to helping or equipping someone else to 00:06:44.344 --> 00:06:46.504 do that and to be great at doing that. 00:06:46.534 --> 00:06:49.594 That's a whole nother ball game and it's much more difficult. 00:06:50.044 --> 00:06:53.164 Rather just rather than just saying, I'm amazing at doing this. 00:06:53.164 --> 00:06:53.884 Here's what I did. 00:06:53.884 --> 00:06:55.884 You should go do that and you'll become amazing. 00:06:56.364 --> 00:06:58.404 It makes it look like it's just a simple recipe. 00:06:58.404 --> 00:06:59.724 Anyone can follow. 00:07:00.114 --> 00:07:03.834 So personal brands place a premium value on producing. 00:07:04.284 --> 00:07:05.784 Not reproducing. 00:07:05.964 --> 00:07:09.191 And that could be dangerous because it's just a game of production. 00:07:09.641 --> 00:07:10.391 Number six. 00:07:10.391 --> 00:07:13.781 We said, personal brands can catch lightning in a bottle. 00:07:13.961 --> 00:07:16.241 You can, you can just hit the right moment. 00:07:16.241 --> 00:07:19.061 The right topic hit the right note at the right time. 00:07:19.391 --> 00:07:21.911 And you can catch lightning in a bottle. 00:07:22.481 --> 00:07:25.001 When you take the speed of the internet. 00:07:25.631 --> 00:07:28.961 Plus the fact that anyone and everyone can have a voice. 00:07:29.621 --> 00:07:32.591 You combine those two and say, therefore, you can reach, 00:07:32.621 --> 00:07:34.571 you have a tremendous reach. 00:07:35.021 --> 00:07:35.951 Speed. 00:07:36.641 --> 00:07:37.721 Anybody can play. 00:07:38.411 --> 00:07:39.881 Everybody can get the word out. 00:07:40.106 --> 00:07:44.756 So you can catch lightning in a bottle, but character formation never 00:07:44.756 --> 00:07:46.406 comes at the speed of lightning. 00:07:47.036 --> 00:07:48.176 Character formation. 00:07:48.176 --> 00:07:51.806 What's really beneath the personal brand, the person beneath the personal brand. 00:07:52.376 --> 00:07:53.546 You don't get character. 00:07:53.966 --> 00:07:56.156 In the form of lightning that takes time. 00:07:56.606 --> 00:07:57.956 That takes growth. 00:07:58.406 --> 00:08:02.006 And so that can cause some friction or miss a mismatch there. 00:08:02.456 --> 00:08:03.236 Number seven. 00:08:03.236 --> 00:08:08.696 We say personal brands inherently possess more raw potential 00:08:08.696 --> 00:08:10.706 power than a traditional brand. 00:08:11.156 --> 00:08:15.146 And therefore power in the wrong hands can be deadly. 00:08:15.596 --> 00:08:20.846 When you stopped to think about it, it's rare even with huge brands like Nike or 00:08:20.846 --> 00:08:24.416 apple or Google or Pepsi or Coke, or. 00:08:24.716 --> 00:08:26.756 Some of these ginormous brands. 00:08:27.206 --> 00:08:30.896 They, they have a ton of power, but there's something unique 00:08:30.896 --> 00:08:32.066 about our personal brand. 00:08:32.516 --> 00:08:37.016 If I'm a consultant and I'm a personal brand and I work with some one or a. 00:08:37.496 --> 00:08:42.035 Company for, a 12 month engagement and the. 00:08:42.485 --> 00:08:44.255 The relationship goes really, really well. 00:08:44.255 --> 00:08:48.455 What you'll hear at the end of that, oftentimes is someone expressing 00:08:48.455 --> 00:08:53.661 gratitude, a client or a customer expressing deep gratitude for a person. 00:08:53.687 --> 00:08:56.027 Because it's a, they're dealing with a personal brand. 00:08:56.357 --> 00:08:59.777 It is very rare to say some huge brand. 00:08:59.777 --> 00:09:01.427 Like Nike changed my life. 00:09:01.457 --> 00:09:04.757 It's not rare to have someone say. 00:09:05.117 --> 00:09:05.807 Tom. 00:09:06.257 --> 00:09:09.647 You know, Tom Jones, the consultant man, they changed my business. 00:09:10.277 --> 00:09:12.227 That was the most amazing expat. 00:09:12.227 --> 00:09:15.407 I'm so grateful for him or I'm so grateful for her. 00:09:15.677 --> 00:09:21.377 So personal brands, because they're backed by a person, they possess more raw, 00:09:21.407 --> 00:09:23.927 potential power than a traditional brand. 00:09:24.377 --> 00:09:26.117 But power in the wrong hands. 00:09:26.627 --> 00:09:28.127 We know can be. 00:09:28.607 --> 00:09:29.117 Deadly. 00:09:29.567 --> 00:09:30.767 So those are the seven. 00:09:31.217 --> 00:09:34.997 Dangers that we highlighted there, there certainly could be more. 00:09:35.447 --> 00:09:38.867 One of the things we didn't dive into in detail in that series 00:09:38.867 --> 00:09:40.517 was just some of the tensions. 00:09:40.517 --> 00:09:43.667 When you run a personal brand, if you're a consultant, if you're a 00:09:43.667 --> 00:09:47.117 trainer, if you're a coach, if you're. 00:09:47.477 --> 00:09:51.107 Almost any kind of entrepreneur, that's trying to get something up and 00:09:51.107 --> 00:09:53.297 running, particularly solo entrepreneur. 00:09:53.747 --> 00:09:56.957 Here are some of the tensions that you're going to face when you do this. 00:09:57.407 --> 00:09:59.777 There's the tension of accountability. 00:10:00.317 --> 00:10:02.267 Versus speed. 00:10:02.807 --> 00:10:05.807 Accountability means you have to slow down and bring other people along. 00:10:05.807 --> 00:10:09.617 If you want people to have a voice and say, I'm not sure that's a great idea. 00:10:10.217 --> 00:10:12.887 If you want accountability, that means you've got to open things 00:10:12.887 --> 00:10:16.637 up to other people, hopefully a select group of trusted people, 00:10:16.727 --> 00:10:18.197 but you got to open that up. 00:10:18.857 --> 00:10:23.267 The sheer nature of doing that means you can't move as fast as you could. 00:10:23.267 --> 00:10:27.017 If it's literally just you do what you want when you want to do it go. 00:10:27.017 --> 00:10:28.137 So there's that tension. 00:10:28.647 --> 00:10:30.117 There's the tension of charisma. 00:10:30.477 --> 00:10:32.217 Versus character. 00:10:32.667 --> 00:10:35.427 And fortunately personal brands and our culture. 00:10:35.967 --> 00:10:40.377 Is really quick at recognizing and rewarding charisma. 00:10:40.737 --> 00:10:42.957 We are not nearly as good. 00:10:43.437 --> 00:10:47.067 At recognizing and rewarding character. 00:10:47.337 --> 00:10:51.087 So that's a tension you live in how charismatic and over the top. 00:10:51.507 --> 00:10:54.747 Should I be some or more naturally good at that than others. 00:10:54.927 --> 00:10:57.297 Some need to dial down the charisma. 00:10:57.687 --> 00:10:59.277 That's where you would need to put your efforts. 00:10:59.277 --> 00:10:59.817 Some of us. 00:11:00.267 --> 00:11:04.797 Need to maybe dial it up a little bit, but you've got this tension between just 00:11:04.797 --> 00:11:06.777 being charismatic will draw a crowd. 00:11:06.837 --> 00:11:09.357 That doesn't mean there's quality behind it. 00:11:09.387 --> 00:11:12.147 It's just, you have the ability to draw a couch crowd. 00:11:12.147 --> 00:11:14.727 So there's this tension of charisma and character. 00:11:15.177 --> 00:11:17.997 There's the tension between brand building. 00:11:18.537 --> 00:11:20.307 And ego inflation. 00:11:20.967 --> 00:11:24.057 Brand building and ego inflation, right? 00:11:24.057 --> 00:11:26.067 This tension you have to carry. 00:11:26.457 --> 00:11:28.197 As you try to build a personal brand. 00:11:28.797 --> 00:11:29.877 And then there's the tension. 00:11:29.877 --> 00:11:33.867 Maybe we could say certainty or confidence versus humility. 00:11:34.347 --> 00:11:37.047 Confidence or certainty versus humility. 00:11:37.347 --> 00:11:40.677 There's this tension of people thought this was a bad idea. 00:11:40.707 --> 00:11:41.547 I pressed ahead. 00:11:41.547 --> 00:11:42.807 I believed in myself. 00:11:43.197 --> 00:11:44.817 I wasn't going to take no for an answer. 00:11:44.817 --> 00:11:45.927 I knew I could do this. 00:11:45.927 --> 00:11:47.577 There's confidence that you need. 00:11:47.802 --> 00:11:50.712 But there also should be some sense of humility. 00:11:50.712 --> 00:11:53.082 All of us would rather deal with that kind of person. 00:11:53.532 --> 00:11:56.712 If they're, if we're their client, if we're their customer. 00:11:57.342 --> 00:11:59.442 Who doesn't want someone that you're dealing with? 00:11:59.472 --> 00:11:59.922 Who's. 00:12:00.157 --> 00:12:02.137 Humble and gentle. 00:12:02.257 --> 00:12:04.755 And yet at the same time there's this tension of, yeah, 00:12:04.785 --> 00:12:06.195 but you need to be confident. 00:12:06.195 --> 00:12:07.755 You need to know, you can do it. 00:12:07.755 --> 00:12:11.415 You need to be able to push through obstacles and challenges. 00:12:11.835 --> 00:12:14.325 And see yourself as the champion. 00:12:14.445 --> 00:12:17.445 There's just a tension there between how do those work together? 00:12:17.895 --> 00:12:21.945 There's sometimes a tension also between punchy one-liners very 00:12:21.945 --> 00:12:23.325 big in the personal brand space. 00:12:23.383 --> 00:12:25.915 You need some slogans some bumper sticker moments. 00:12:25.915 --> 00:12:29.635 These punchy one-liners that you give either on a tweet or your 00:12:29.635 --> 00:12:31.405 social media or during a talk. 00:12:31.855 --> 00:12:33.835 And principled wisdom. 00:12:34.060 --> 00:12:36.160 It's a tension you've got to face there. 00:12:36.435 --> 00:12:37.725 Responsibility. 00:12:38.175 --> 00:12:40.815 Of me as the leader versus. 00:12:41.265 --> 00:12:42.735 People that are in my audience. 00:12:43.005 --> 00:12:44.955 If I've got this personal brand platform. 00:12:45.315 --> 00:12:46.155 Responsibility. 00:12:46.155 --> 00:12:47.475 What's my responsibility. 00:12:47.475 --> 00:12:49.305 What's their responsibility. 00:12:49.755 --> 00:12:50.205 Okay. 00:12:50.385 --> 00:12:53.415 There is the tension in between just following your instincts, which is 00:12:53.415 --> 00:12:56.745 very easy to do as a personal brand, because you're, again, you're not 00:12:56.745 --> 00:12:58.215 having to bring someone else along. 00:12:58.755 --> 00:13:01.125 The tension between just, Hey, go with your gut, follow 00:13:01.125 --> 00:13:02.981 your instinct versus, what. 00:13:03.052 --> 00:13:05.872 A follow instruction, follow the lead of others. 00:13:06.082 --> 00:13:07.702 Don't reinvent the wheel. 00:13:08.152 --> 00:13:12.292 There's that tension there between what should you just go out and do on your own? 00:13:12.352 --> 00:13:13.282 Listen to your gut. 00:13:13.312 --> 00:13:14.452 Maybe kind of go rogue. 00:13:14.872 --> 00:13:18.206 Versus Hey, someone else has already chartered the course there. 00:13:18.746 --> 00:13:20.966 Just humble yourself. 00:13:21.236 --> 00:13:22.701 Go listen, and go. 00:13:22.701 --> 00:13:24.351 Do what's already been modeled. 00:13:25.041 --> 00:13:26.031 Out in front. 00:13:26.271 --> 00:13:29.706 So those are a few of the tensions that we may have talked about briefly, but. 00:13:30.246 --> 00:13:32.971 That's what you're carrying with you and rustling through on a 00:13:32.971 --> 00:13:37.171 day-to-day basis as you try to grow and build a personal brand. 00:13:37.621 --> 00:13:40.289 Here's a few of the questions that we just asked. 00:13:40.289 --> 00:13:42.492 Over that seven part series. 00:13:43.002 --> 00:13:48.282 Is w we ask one question of why don't we care more? 00:13:48.732 --> 00:13:50.922 And why are we so drawn to. 00:13:51.402 --> 00:13:57.181 These real big personal brands that grow large and powerful and reach a celebrity. 00:13:57.631 --> 00:13:59.071 Level status. 00:13:59.761 --> 00:14:01.411 Why are we so drawn to them? 00:14:01.531 --> 00:14:04.111 Why don't we care more about. 00:14:04.346 --> 00:14:05.961 The reality behind the. 00:14:06.111 --> 00:14:08.481 The fact that that's somewhat fictional. 00:14:08.811 --> 00:14:10.251 Why are we so drawn to it? 00:14:10.551 --> 00:14:14.946 And what does that say about our own motives that we will put up 00:14:14.946 --> 00:14:19.836 with all kinds of things, just because this brand reaches some sort 00:14:19.836 --> 00:14:21.846 of, kind of celebrity level type. 00:14:22.146 --> 00:14:22.956 Status. 00:14:23.406 --> 00:14:27.666 Why are we so drawn to those that have those kinds of gifts and skills? 00:14:28.236 --> 00:14:32.766 Without concern for sometimes the character necessary to support it. 00:14:33.186 --> 00:14:36.666 So we get drawn to folks that can build this really big platform. 00:14:36.846 --> 00:14:37.866 They're charismatic. 00:14:37.866 --> 00:14:38.826 They're great at it. 00:14:38.887 --> 00:14:42.187 We just often don't bother taking the time. 00:14:42.637 --> 00:14:47.317 We're just not as concerned with the character that you need to support 00:14:47.317 --> 00:14:49.507 that platform, the bigger the platform. 00:14:50.197 --> 00:14:51.817 The wider, the platform. 00:14:52.237 --> 00:14:56.977 The stronger the character underneath, it needs to be to support that. 00:14:57.007 --> 00:14:58.897 We just see this time and time again. 00:14:58.897 --> 00:14:59.347 And yet. 00:14:59.947 --> 00:15:01.447 All of us, including myself. 00:15:01.777 --> 00:15:04.276 I think I'll be the exception to the rule. 00:15:04.551 --> 00:15:08.001 Get me the platform first, then I'll figure out the character. 00:15:08.421 --> 00:15:13.491 Piece later and that's unfortunately not the way it works in real life. 00:15:13.941 --> 00:15:18.272 Another question that we asked is is it worth leaving some of these 00:15:18.272 --> 00:15:20.709 warning signs just uninterrogated. 00:15:21.159 --> 00:15:21.519 Just. 00:15:22.179 --> 00:15:23.649 Who's got time to ask those questions. 00:15:23.649 --> 00:15:26.739 I'm too busy in the thick of it, trying to build this thing, 00:15:26.739 --> 00:15:28.716 trying to grow this thing. 00:15:28.716 --> 00:15:31.910 We live in a hyper individualized culture. 00:15:32.600 --> 00:15:35.930 And we often just turned a blind, turn, a blind eye to that. 00:15:36.380 --> 00:15:39.800 Personal brands, building a personal brand feeds right into that. 00:15:40.400 --> 00:15:42.560 And at times it's probably worth. 00:15:43.220 --> 00:15:48.592 Another cup of coffee a hot tea, a walk around the lake to dis give some. 00:15:49.042 --> 00:15:54.922 Sometime to interrogating that a little bit, just to ask some deeper questions. 00:15:55.432 --> 00:15:57.052 The reason for that would be. 00:15:57.502 --> 00:16:00.652 The we've seen the damage that can happen. 00:16:01.102 --> 00:16:04.612 To what I think are in many ways, the OGs of the personal branding 00:16:04.612 --> 00:16:07.852 space and it is the celebrity pastor. 00:16:08.302 --> 00:16:14.932 That is out 10 to 12 to 15 years out ahead of really the current personal brand. 00:16:15.352 --> 00:16:15.802 Trend. 00:16:16.462 --> 00:16:22.162 Because they were going after and attaining many of the same things, 00:16:22.192 --> 00:16:28.312 a personal brand often wants to attain or associates with success. 00:16:29.002 --> 00:16:30.232 Build an audience. 00:16:30.802 --> 00:16:31.942 Grow a platform. 00:16:32.392 --> 00:16:35.812 I have a bunch of listeners, podcast, subscribers, and listeners 00:16:35.832 --> 00:16:38.826 have a content creation machine. 00:16:39.276 --> 00:16:44.148 Get asked to speak and get speaking engagement get bigger speaker 00:16:44.178 --> 00:16:49.638 speaking engagements, and get more notoriety and recognition. 00:16:50.238 --> 00:16:55.578 Get more access to more people in the know. 00:16:56.068 --> 00:16:58.228 Get a, get around bigger names. 00:16:58.568 --> 00:17:02.963 So, so the goal is to just up the celebrity status level of people that 00:17:02.963 --> 00:17:07.484 you start getting to hang out with, get book deals turn the monetize, 00:17:07.514 --> 00:17:09.674 those book deals and turn that into. 00:17:10.124 --> 00:17:15.269 Revenue streams, more book deals, more speaking engagements, build this thing 00:17:15.359 --> 00:17:17.939 up and grow it big and there can be. 00:17:18.269 --> 00:17:21.389 Great motives at the beginning of that at the outset of that. 00:17:21.629 --> 00:17:22.739 But ironically. 00:17:22.979 --> 00:17:27.809 What many celebrity pastors have already done and then imploded from 00:17:28.229 --> 00:17:32.459 is the very same thing that many of us in the personal branding space or. 00:17:32.909 --> 00:17:37.315 I think many times unknowingly chasing after the very same carrot. 00:17:37.645 --> 00:17:43.675 Therefore, very susceptible to fall into the very same traps. 00:17:44.215 --> 00:17:45.505 That imploded. 00:17:45.955 --> 00:17:47.935 Because we think that's completely different. 00:17:48.625 --> 00:17:48.895 You. 00:17:49.345 --> 00:17:50.545 Take the makeup off. 00:17:51.025 --> 00:17:54.775 And you go, whoa, those start to look very, very similar. 00:17:55.435 --> 00:17:58.675 Let's close with just a couple of the quotes. 00:17:58.675 --> 00:18:02.695 I'm not sure all of these quotes made it into the seven part series, but. 00:18:03.175 --> 00:18:06.775 Here's one or two that still resonate with me. 00:18:06.775 --> 00:18:10.495 I still find myself coming back to these in and chewing on these. 00:18:10.945 --> 00:18:15.835 One quote that really resonated with me is this quote, always ask. 00:18:16.345 --> 00:18:17.365 Who benefits? 00:18:18.055 --> 00:18:20.635 Who actually benefits from this. 00:18:21.085 --> 00:18:23.155 Keep that in mind as you listen to. 00:18:23.605 --> 00:18:27.985 Pitches out there from those promising to help you build a personal brand, 00:18:28.285 --> 00:18:33.509 or it can be anything from get certified in this, become a certified, 00:18:33.509 --> 00:18:35.309 whatever it is that I offer. 00:18:35.759 --> 00:18:39.719 I think it's helpful to always ask who benefits and that 00:18:39.719 --> 00:18:41.909 quote has really stuck with me. 00:18:42.389 --> 00:18:47.729 Another quote that I loved is as this whole thing was exploding. 00:18:48.329 --> 00:18:50.939 And the rise and fall of Mars hill. 00:18:51.359 --> 00:18:52.439 So picture. 00:18:52.889 --> 00:18:53.369 A. 00:18:53.819 --> 00:18:58.589 Personal brand that really begins to gain traction and just starts to skyrocket. 00:18:58.589 --> 00:19:02.819 It is a little bit of that lightning in a bottle moment. 00:19:03.329 --> 00:19:08.489 And one of the team members that's helping, particularly on the media side. 00:19:08.714 --> 00:19:10.124 Add fuel to the rocket. 00:19:10.124 --> 00:19:11.484 That's just, skyrocketing. 00:19:11.934 --> 00:19:13.314 This person's platform. 00:19:13.539 --> 00:19:15.159 The person that's helping this. 00:19:15.609 --> 00:19:16.239 Happen. 00:19:16.899 --> 00:19:18.909 Says, I mean, I was 23. 00:19:19.359 --> 00:19:23.049 We were doing all of this crazy stuff and it was working. 00:19:23.679 --> 00:19:28.509 And none of us were thinking about the repercussions because we never saw them. 00:19:29.019 --> 00:19:32.109 It's like we were pumping CO2 into the atmosphere. 00:19:32.529 --> 00:19:34.419 But we didn't live in the ant Arctic. 00:19:34.419 --> 00:19:36.699 So we weren't seeing the ice caps melt. 00:19:37.269 --> 00:19:42.399 It wasn't until later when we realized people were listening and we said, dang, 00:19:42.789 --> 00:19:48.609 People are listening and changing their lives based on what we thought about. 00:19:49.089 --> 00:19:50.499 For about two seconds. 00:19:50.949 --> 00:19:51.879 Keep that on mine. 00:19:51.879 --> 00:19:52.899 Now, one is humbling. 00:19:53.349 --> 00:19:57.339 When you think about firing off a tweet or throwing out. 00:19:57.789 --> 00:19:58.779 Something that's. 00:19:59.229 --> 00:20:03.069 Just a little bit of a shock jock and a talk or something like that. 00:20:03.294 --> 00:20:06.414 Consider the repercussions because people are listening. 00:20:06.414 --> 00:20:11.844 Some people may be leaving their jobs because your quote about leaving 00:20:11.844 --> 00:20:15.534 your job and starting a personal brand business, just be responsible. 00:20:16.044 --> 00:20:17.094 With those things. 00:20:17.544 --> 00:20:20.844 And perhaps one of my favorite quotes that were so many. 00:20:21.294 --> 00:20:22.884 From that series that I think. 00:20:23.364 --> 00:20:27.804 The rise and fall of Mars hill series that applies to us in 00:20:27.804 --> 00:20:29.424 the personal branding space. 00:20:29.904 --> 00:20:32.784 Is this quote, we become what we tolerate. 00:20:33.294 --> 00:20:35.394 We become what we tolerate. 00:20:35.844 --> 00:20:40.134 And I think we could push that even further and say, we become 00:20:40.134 --> 00:20:42.564 what we want really, really bad. 00:20:43.014 --> 00:20:45.324 So if you're trying to build a personal brand and you've 00:20:45.354 --> 00:20:47.674 got some, heroes out there. 00:20:48.124 --> 00:20:48.634 Yeah, man. 00:20:48.634 --> 00:20:52.366 I want what they have . We become what we want. 00:20:52.816 --> 00:20:59.626 And what we tolerate is often lurking just in the shadows of what it is that we want. 00:21:00.076 --> 00:21:02.746 In other words, I want to be like so-and-so well, they're a 00:21:02.746 --> 00:21:04.126 little rough around the edges. 00:21:04.156 --> 00:21:07.606 I'll tolerate that because of a want that. 00:21:08.056 --> 00:21:11.686 So we become what we tolerate. 00:21:11.956 --> 00:21:12.856 Push that further. 00:21:12.856 --> 00:21:13.696 We become. 00:21:14.146 --> 00:21:16.486 What we want, what we really want bad. 00:21:16.816 --> 00:21:20.556 And what we tolerate about that is often lurking in the shadows of 00:21:20.556 --> 00:21:22.986 what it is that we really want bad. 00:21:23.016 --> 00:21:23.676 It will just. 00:21:24.006 --> 00:21:27.477 Cause us to overlook things and put up with things. 00:21:27.927 --> 00:21:29.007 Sometimes in others. 00:21:29.247 --> 00:21:31.767 And then likewise, we're going to turn around and do that in 00:21:31.767 --> 00:21:33.057 ourselves as we're building. 00:21:33.627 --> 00:21:35.457 A personal brand business. 00:21:36.087 --> 00:21:39.657 So there's a quick recap, invites you to go back to that series. 00:21:39.657 --> 00:21:42.837 Again, would love your feedback on what resonates with you as you 00:21:42.837 --> 00:21:45.957 think about some of these challenges of building a personal brand. 00:21:46.407 --> 00:21:48.747 Business, a very popular thing to do. 00:21:49.047 --> 00:21:50.517 And 2022. 00:21:52.674 --> 00:21:56.604 Thanks for joining me on this episode of the brand ed podcast. 00:21:56.874 --> 00:21:59.784 I so appreciate you spending a little bit of time with me. 00:22:00.234 --> 00:22:03.564 I hope that this resonates with you as you consider, what does it look 00:22:03.564 --> 00:22:05.454 like to build a personal brand? 00:22:05.904 --> 00:22:07.974 To be an entrepreneur and build a business. 00:22:08.424 --> 00:22:10.554 But to build the kind of business. 00:22:11.094 --> 00:22:12.504 That doesn't just make money. 00:22:12.954 --> 00:22:14.574 But makes more than money. 00:22:15.114 --> 00:22:19.314 It's the kind of business, the kind of brand that you can say. 00:22:19.374 --> 00:22:22.464 I'm glad I am giving my life to this. 00:22:22.674 --> 00:22:27.294 And when you look back, you can say, I'm glad I spent my time, effort and energy 00:22:27.684 --> 00:22:32.124 giving myself to that kind of business, because I think it did make the world. 00:22:32.694 --> 00:22:33.384 A better place. 00:22:33.414 --> 00:22:35.334 That's what we're about on this podcast. 00:22:35.334 --> 00:22:37.584 If this resonates with you, I would love for you to share 00:22:37.584 --> 00:22:39.084 this episode with a friend. 00:22:39.684 --> 00:22:41.214 Just click the share button. 00:22:41.664 --> 00:22:44.124 On your phone, it's usually up in the upper right-hand corner 00:22:44.124 --> 00:22:45.624 and you can share this episode. 00:22:46.134 --> 00:22:47.034 With a friend. 00:22:47.544 --> 00:22:52.944 Also, you can get the word out by leaving a ratings and a review at apple podcasts. 00:22:52.944 --> 00:22:56.994 That's a great way to help me get this into the hands of others. 00:22:56.994 --> 00:22:59.034 As we strive to do this together. 00:22:59.394 --> 00:23:02.424 Until the next episode, go and build a life giving brand.