The Product Marketing Experts | How I Positioned That Mini Series hosted by Daniel J. Murphy

PMMs might not be able to own KPIs like leads, revenue or churn but we do own one critical component that has an enormous impact on every business metric: positioning. Great positioning isn’t just a key ingredient for marketing success, but the business itself. And yet we've found that there are very few resources to help B2B product marketers start sharp on positioning. Over the next 6 weeks Dan is taking over the podcast to interview 6 product marketing leaders about how they approach positioning, answering your burning questions surrounding best frameworks to use, testing positioning, and measuring impact.

Show Notes

Connect with Dan on LinkedIn: https://www.linkedin.com/in/-danieljmurphy/
Join Dan on Sharebird: https://sharebird.com/profile/daniel-j-murphy 
Check out Dan's Masterclass here: https://www.theproductlaunchmasterclass.com/home 

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.