Who's Your Captain?

What does it take to build a company culture where growth, innovation, and accountability happen every day? 
In this episode of Who's Your Captain?, Mark Francis speaks with Brian Dyer, President at Sterling ATM, about leadership that works in the real world. From leading in the trenches with employees to building systems that drive momentum, Brian shares the exact mindset and methods that helped transform Sterling ATM into a dynamic, growth focused business. 
Brian explains how daily team huddles create ownership, improve communication, and uncover new ideas across the company. He also breaks down his Four Beasts leadership framework - Lion, Owl, Cheetah, and Honey Badger - and how each mindset helps leaders take action, solve problems, and stay resilient under pressure. 
The conversation also explores how Sterling ATM successfully expanded into new markets, developed innovative products, and created a workplace culture where every employee contributes to growth. 
In this episode: 
Brian Dyer leadership philosophy 
How Sterling ATM drives growth through culture 
The power of daily huddles in business 
Building accountability and feedback systems 
Innovation and product expansion strategies 
Leadership lessons for CEOs and managers 
How to create resilient high performing teams 
If you are a business owner, CEO, entrepreneur, or team leader looking for practical leadership strategies, this episode delivers real insights you can apply immediately. 
Featuring: 
Brian Dyer - President at Sterling ATM 
Hosted by Mark Francis 

Connect with Brian Dyer on Linkedin - https://www.linkedin.com/in/briandyer/ 
#BrianDyer #SterlingATM #MarkFrancis #Leadership #BusinessGrowth #TeamCulture #Entrepreneurship #CEO #Management #Innovation 



I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. 
– Mark and the Who's Your Captain podcast team 

Connect with Mark Francis on LinkedIn: https://www.linkedin.com/in/mark-francis-78b3061/ 
Visit The Uspire Partnership website here: https://theuspirepartnership.com 
Preview Mark's book here: https://www.book2look.com/book/5PLGQaM16K 

Listen to Who's Your Captain on the following Platforms: 
Spotify: https://open.spotify.com/show/097OvlL7btd8f7bplgIfv0 
Apple: https://podcasts.apple.com/us/podcast/whos-your-captain/id1875226706 
Amazon: https://music.amazon.com/podcasts/c6109160-6448-4d95-9850-07456d5adbca/who's-your-captain 

#WhosYourCaptain #MarkFrancis #LeadershipPodcast #ExecutiveCoaching #BusinessLeadership #Mentorship #LeadershipDevelopment #PurposeDrivenLeadership #TransformationalLeadership #BusinessGrowth #ExecutiveThinking #Leadership 

Hosted by Mark Francis, founder of The Uspire Partnership and former senior leader at Burberry and Tesco, this podcast provokes fresh thinking, energises purpose, and transforms how leaders perform. With over 25 years of experience in learning and development, organisational change, and executive coaching, Mark brings deep insight to every conversation. He's worked across retail, FMCG, logistics, and professional services, helping leaders and organisations unlock potential and drive meaningful transformation. Whether you're building a business, leading a team, or navigating your own path, you'll discover practical wisdom and inspiration from those who know what it takes to steer the ship. 

If you're a business leader, entrepreneur, or professional looking to elevate your leadership, find inspiration from great mentors, or understand what drives transformational performance, this podcast will give you the insights and energy to chart your own course with confidence.

What is Who's Your Captain??

Who's Your Captain explores the leadership lessons hidden in the stories of sports' greatest captains. Hosted by Mark Francis, this podcast dives deep into what separates good leaders from legendary ones—on the field, in the locker room, and beyond.
Each episode features conversations with elite athletes, coaches, and sports professionals who've experienced world-class leadership firsthand. From the mental resilience required to lead under pressure to the communication strategies that unite divided teams, Mark unpacks the principles that make exceptional captains unforgettable.
Whether you're leading a business, managing a team, or navigating your own personal challenges, the insights from sports captains translate directly to everyday leadership. These aren't just sports stories—they're blueprints for building trust, inspiring performance, and leading with integrity.
Mark Francis brings his passion for sports and leadership together to deliver authentic, actionable conversations that inspire listeners to step up and lead in their own lives. New episodes drop weekly, bringing you closer to understanding what it truly means to captain your own ship.
Subscribe to join a community of leaders who believe the best lessons come from those who've done it at the highest level.