The Chemical Show: Where Leaders Talk Business

Join industry leaders at The Chemical Summit on September 29-30, 2026 in Houston, Texas.  Visit thechemicalsummit.com

From embracing change in one's career to the impact of COVID on buyer-seller relationships, the B2B sales landscape is facing a new set of challenges and opportunities.   George Koehnke, President of Ascend Commercial Solutions joins host Victoria Meyer to explore the evolving dynamics of business relationships, including the shift towards customer-centricity and the value of coaching in sales leadership.


As the chemical industry continuously adapts to market dynamics, Victoria and George discuss the importance of customer centricity in B2B relationships as well as the need to align company scorecards with customer scorecards and build joint business plans for mutual success.

Killer Quote: "Success in sales and leadership development lies in coaching mentality, motivation, and bringing customer-centricity to the forefront." - George Koehnke


Join us to learn more about the following this week:
  • The importance of systems and measurement in effective selling
  • Why companies need to rethink sales in a post-pandemic world
  • Bridging the gap between transactional sales to business development
  • Developing deep relationships, engaging customers, and understanding their business strategies to create true customer centricity
  • Critical focus areas for success in 2024


Whether you're navigating B2B chemical sales, seeking career advice, or looking for strategies to thrive in evolving markets, this episode provides essential insights from a seasoned industry expert. Tune in to The Chemical Show with George Koehnke for valuable lessons on driving success through customer-centric strategies and adaptable leadership in today's ever-changing business landscape.

***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player.
***Like what you hear? Leave a rating and review.
***Want more insights? Sign up for our email list at www.thechemicalshow.com


Wondering how we produce our podcast?

Creators and Guests

Host
Victoria King Meyer
Founder & Host of The Chemical Show + The Chemical Summit; Victoria brings 25+ years industry leadership experience including Shell and Clariant and a Victoria brings a practical, business-focused perspective to conversations about leadership, strategy, innovation, and the forces shaping the future of the chemical industry.to

What is The Chemical Show: Where Leaders Talk Business?

Looking to lead, grow, and stay ahead in the global chemical industry?

The Chemical Show is the #1 business podcast for the chemical industry, bringing you leadership insights, business strategies, industry trends, and real-world lessons from the executives shaping the business of chemicals.

Each week, host Victoria King Meyer sits down with leaders from across the chemical industry, from Fortune 50 companies to mid-sized businesses and innovative startups. You’ll hear how they’re navigating today’s challenges and opportunities, the experiences that shaped their leadership, and the insights you can apply to your own business and career.

Conversations explore the issues that matter to chemical industry leaders, including:

• Business strategy and growth
• Leadership and talent
• Innovation and technology
• AI and digital transformation
• Supply chain and operational resilience
• Markets, customers, and industry trends

Victoria brings more than 25 years of chemical industry experience from companies including Shell, LyondellBasell, and Clariant. Today, she is an executive advisor and coach, founder of The Chemical Summit, and host of The Chemical Show.

Whether you’re an executive, business leader, or rising leader in chemicals and materials, The Chemical Show helps you stay informed, think differently, and lead with greater impact.

Follow The Chemical Show on LinkedIn and join the conversation. (https://www.linkedin.com/company/the-chemical-show/)

The Chemical Show: https://www.thechemicalshow.com
The Chemical Summit: https://www.thechemicalsummit.com
Progressio Global: https://www.progressioglobal.com