From embracing change in one's career to the impact of COVID on buyer-seller relationships, the B2B sales landscape is facing a new set of challenges and opportunities. George Koehnke, President of
Ascend Commercial Solutions joins host Victoria Meyer to explore the evolving dynamics of business relationships, including the shift towards customer-centricity and the value of coaching in sales leadership.
As the chemical industry continuously adapts to market dynamics, Victoria and George discuss the importance of customer centricity in B2B relationships as well as the need to align company scorecards with customer scorecards and build joint business plans for mutual success.
Killer Quote: "Success in sales and leadership development lies in coaching mentality, motivation, and bringing customer-centricity to the forefront." - George Koehnke
Join us to learn more about the following this week:
- The importance of systems and measurement in effective selling
- Why companies need to rethink sales in a post-pandemic world
- Bridging the gap between transactional sales to business development
- Developing deep relationships, engaging customers, and understanding their business strategies to create true customer centricity
- Critical focus areas for success in 2024
Whether you're navigating B2B chemical sales, seeking career advice, or looking for strategies to thrive in evolving markets, this episode provides essential insights from a seasoned industry expert. Tune in to The Chemical Show with George Koehnke for valuable lessons on driving success through customer-centric strategies and adaptable leadership in today's ever-changing business landscape.
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What is The Chemical Show: Where Leaders Talk Business?
Looking to lead, grow, and stay ahead in the trillion-dollar global chemical industry? The Chemical Show - the #1 business podcast for the chemical industry - is your go-to resource for leadership insights, business strategies, and real-world lessons from the executives shaping the future of chemicals. Grow your knowledge, your network, and your impact.
Each week, you'll hear from executives from across the industry - from Fortune 50 to midsize to startups. You’ll hear how they're tacking today's challenges and opportunities, their origin story (what got them here!), how you can take and apply these lessons and insights to your own business and career.
We talk:
- Business Transformation
- Innovation
- Digitization of business
- Strategy
- Supply Chain
- and so much more
Founder and host Victoria King Meyer is an expert interviewer - who brings out the best in each guest. She gained her industry experience at leading companies, including Shell, LyondellBasell and Clariant. Today, she is a high-performance coach and advisor to business leaders in chemicals and energy, as well as the host of The Chemical Show podcast, and founder of The Chemical Summit.
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