Navigating Sales, Leadership, & B2B Relationships in a Post-Covid World With George Koehnke - Ep. 142

From embracing change in one's career to the impact of COVID on buyer-seller relationships, the B2B sales landscape is facing a new set of challenges and opportunities.   George Koehnke, President of Ascend Commercial Solutions joins host Victoria Meyer to explore the evolving dynamics of business relationships, including the shift towards customer-centricity and the value of coaching in sales leadership.

As the chemical industry continuously adapts to market dynamics, Victoria and George discuss the importance of customer centricity in B2B relationships as well as the need to align company scorecards with customer scorecards and build joint business plans for mutual success.

Killer Quote: "Success in sales and leadership development lies in coaching mentality, motivation, and bringing customer-centricity to the forefront." - George Koehnke

Join us to learn more about the following this week:

• The importance of systems and measurement in effective selling
• Why companies need to rethink sales in a post-pandemic world
• Bridging the gap between transactional sales to business development
• Developing deep relationships, engaging customers, and understanding their business strategies to create true customer centricity
• Critical focus areas for success in 2024

Whether you're navigating B2B chemical sales, seeking career advice, or looking for strategies to thrive in evolving markets, this episode provides essential insights from a seasoned industry expert. Tune in to The Chemical Show with George Koehnke for valuable lessons on driving success through customer-centric strategies and adaptable leadership in today's ever-changing business landscape.

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Creators & Guests

Host

Victoria Meyer

Host of The Chemical Show; founder and President of Progressio Global

What is The Chemical Show: Executive Interviews on Leadership, Sustainability, Supply Chain, Digitization, Customer Centricity and more and key trends?

Welcome to The Chemical Show™, where chemicals mean business. Featuring interviews with industry executives, you’ll hear about the key trends impacting chemicals and plastics today: growth, sustainability, innovation, business transformation, digitalization, supply chain, talent, strategic marketing, customer experience and much more.

Episodes are published every Tuesday.

Hosted by industry veteran Victoria Meyer, The Chemical Show brings you the latest insights into the industry. You will hear from leading industry executives as they discuss their companies, business, markets, and leadership. You’ll learn how chemical, specialty chemical, petrochemical, material science and plastics companies are making an impact, responding to the changing business environment, and discussing best practices and approaches you can apply in your business.