In this episode, join us with Anna Kovalenko, former senior product marketing manager at VelocityEHS. She shares her six-year journey in product marketing and how she transitioned from product management to product marketing.
Learn how her team at Velocity shapes messaging to fit customer needs and safety. Anna talks about the importance of research, working with target customers, and how teamwork helps create powerful messages.
She also shares a memorable experience in risk management that opened new doors for her. Get practical tips and insights into messaging, go-to-market strategies, and more. Tune in now!