The Luxe Leap is a powerful conversation between Reland Logan and Denise DuBois, founder of Dubois Beauty, where ambition, strategy, and real-world experience come together. In this episode, Denise shares her journey of building and running successful spas for nearly 40 years and how that experience led her to create Dubois Beauty, a skincare brand rooted in clean, simple, and holistic principles.
She talks about the challenges that pushed her to create her own product line, including losing control over third-party skincare formulations and the shift in customer buying behavior with the rise of e-commerce. What started as a business challenge became the foundation for a brand built on transparency, consistency, and real, visible results.
The discussion explores how skin changes over time and across seasons, from early prevention in your 20s to restorative skincare as you age. Denise explains how professional spa-level results can be translated into simple at-home routines that are effective without being overwhelming.
We also dive into entrepreneurship, branding, and the importance of clearly understanding your target audience in today’s crowded digital space. Denise shares insights on marketing, customer retention, product development, sensitivity testing, and why consistency is the real key to long-term skincare success.
Beyond skincare, this episode highlights mindset, purpose, and what it really means to build a brand that solves real problems. Denise emphasizes that true success comes from customer results, trust, and staying committed to quality and care.
Whether you’re interested in skincare, wellness, or building a purpose-driven brand, this episode delivers practical insights and real-world experience you can apply.
Host:
The Luxe Leap
Reland Logan
Guest:
Denise DuBois
Founder of Dubois Beauty
I hope you enjoy this episode!
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– Reland and The Luxe Leap podcast team
For those inspired to take their brand to the next level, Réland Logan invites you to start with a Brandmuda Brand Breakthrough. Discover how you can elevate your brand and secure your dream dollars by booking a digital presence review at https://graydigitalmktg.co/brandmuda-review
Discover the action you need now for your brand with The Luxe Brand Litmus Test
https://content.leadquizzes.com/lp/Z6qrbIRG_w
Connect with Reland on LinkedIn: https://www.linkedin.com/in/reland-logan/
Visit the Gray Digital Marketing website here: http://graydigitalmktg.co/
Listen to The Luxe Leap on these podcast platforms:
Spotify: https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536
Amazon Podcasts: https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap
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The Luxe Leap, hosted by Reland Logan, is the go-to podcast for luxury brand founders, creatives, and entrepreneurs ready to make bold moves. Each episode spotlights inspiring journeys, strategic pivots, and the mindset shifts it takes to elevate a brand in the high-end market. From brand storytelling to purposeful growth, this show helps you take the leap into your next level of luxe with clarity, confidence, and community.