In this episode of Driven to Lead, our guest Sebastian Di Grande, CEO of PCX Markets, shares leadership lessons from a career that has taken him from global consulting and digital transformation to a mission-driven effort to protect nature from plastic waste. Sebastian discusses the scale of the plastic sustainability challenge, including the reality that only a small percentage of plastics are recycled and many are not even practically recyclable. He explains how PCX Markets is working to address the issue through plastic credits, access to recyclable materials, responsible intelligence, and performance-based education. Sebastian also shares a leadership story about entering an organization and beginning to change the culture by shifting how people approached problems, used data, and made decisions. Early changes were accepted, but as the transformation became more fundamental, senior leadership resistance emerged. His story is a reminder that meaningful change is not only about data, strategy, or good intentions. Leaders must also understand culture, anticipate resistance, and bring people along when the work begins to challenge the way an organization has always operated.
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– Wayne and the Driven to Lead podcast team
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Driven to Lead is a podcast dedicated to inspiring and empowering business leaders, managers, and entrepreneurs to reach their full potential. Hosted by Wayne Brannon, each episode dives deep into leadership strategies, personal growth, team management, and real-world business challenges. Whether you’re leading a startup or a large organization, Driven to Lead offers actionable insights to help you build strong teams, develop your leadership skills, and create a positive impact in your workplace. Tune in weekly to unlock your leadership potential and drive success.