Alex is a partner of Stacking The Bricks (which produces the popular 30x500 course), founder of the OG co-working space IndyHall, and the author of The Tiny MBA.
I wanted to bring him on because Alex doesn't consider himself a marketer, but he's a fantastic marketer. He and Amy Hoy are always top of mind for me when I think of marketing digital products like courses and books.
You'll hear about the similarities between teaching and marketing, "flintstoning" marketing and avoiding the temptation to automate, scale, and delegate everything, how he's marketing his new book, The Tiny MBA, and how to build an audience in way that's truly helpful and not spammy or self-promotional.
More on Alex:
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What is Everything Is Marketing?
Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.