In this episode we talked with Nikole Rose, Managing Partner at Gravity Global (the most awarded B2B agency in the world, 500+ strong), about her journey going from starting an agency to selling it just over a year ago.
Nikole shares the key breakthrough moments that allowed her agency Mojo Media Labs to scale and successfully exit, including:
🍏 Making the courageous decision to go all in on inbound marketing in 2012 despite it being unproven at the time
🍏 Being the first agency partner for Terminus and betting big on ABM very early
🍏 Taking risks with culture like open book management and ROWE (Results Only Work Environment)
🍏 Making acquisitions of other agencies to accelerate growth
🍏 Working with ZenPilot to become more process-driven using ClickUp 🙌
🍏 And more!
Nikole shares experience-based tips on change management; M&A conversations; evaluating tools and platforms; and the mindset required to make courageous decisions that break you out of your comfort zone.
👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot
📣 Shotouts and mentions:
👨🏫 People to follow:
Mike Rose (Nicole's husband and business partner)
Sangram Vajre (Co-Founder of Terminus)
🛠 Tools:
HubSpot
Terminus
ClickUp
💬 Other mentions:
Digital Mastermind Group - community for digital agency owners
What is Agency Breakthrough?
Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. Whether it’s hitting on a playbook for massive growth, scaling profit margins, or finding a way to have an agency and a life, we’re here to share how they achieved it; and laugh a little along the way. Presented by ZenPilot and ClickUp, and your hosts today are Jakub Grajcar and Gray MacKenzie.