EYES WIDE SHUT: Discover what's right in front of you! Part 1.
In this episode of Revenue RX, host Joseph Mireault shares his journey and strategies as an optical store owner striving to increase customer traffic and revenue. Drawing from his 16 years of experience in the optical industry and previous unrelated business ventures, Joseph emphasizes the importance of innovation and old-school marketing to attract more customers. He recounts how adopting distinctive strategies, such as painting his store and utilizing unique advertising mediums like custom coffee sleeves, significantly boosted visibility and customer influx. Joseph also reflects on the learning curve involved in marketing, advising listeners on the critical impact of timing, change, and creative thinking in business development. Through personal anecdotes and proven ideas, he provides optical store owners with inspiration and tactics to stand out in competitive markets and attract more patrons.
00:00 Unlocking Business Growth: The Power of Old School Marketing
01:20 Recap and the Essence of Time in Business Innovation
02:02 The Philosophy of Innovation and Necessity
02:59 Strategic Moves: From Competition to Visibility
05:49 Leveraging Data and Creative Marketing Tactics
08:02 The Game-Changer: Innovative Local Advertising Strategies
17:47 Maximizing Visibility and Engagement: The Balloon Effect
23:16 Empowering Business Growth Through Innovation
24:29 Next Steps and Continuous Innovation
What is Revenue RX, Optical Retail Wins?
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.
Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the difference of working ON the business as opposed to IN the business. Be enlightened knowing that Trust is your biggest expense. Follow me every second week in this 'Revenue RX, Optical Retail Wins' podcast and find new ways to think about your Optical Retail business and take action and be the entrepreneur you always wanted to be.