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In part two of his conversation with brother and Anthem founder Mark Watt, Graeme pulls back the curtain on a defining season in Anthem's story — when Mark spent two years as a fractional VP of Marketing embedded with Angel Studios and The Chosen, the most successful crowdfunded TV show of all time.
Mark shares what he learned inside one of the most explosive brand phenomena of the last decade: what it actually means to build a world around a brand, why authenticity and vulnerability will beat polished production every time, and how conviction — not budget, not strategy — is the ultimate foundation of brand. This one gets practical, honest, and a little spicy.
This is part two of a two-part conversation.
Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative
Mark shares what he learned inside one of the most explosive brand phenomena of the last decade: what it actually means to build a world around a brand, why authenticity and vulnerability will beat polished production every time, and how conviction — not budget, not strategy — is the ultimate foundation of brand. This one gets practical, honest, and a little spicy.
This is part two of a two-part conversation.
Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative
Creators and Guests
What is Amplify Good Podcast?
Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world.
In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.