Lisa Cron: The power of story for your team

Show Notes

In this episode, Ryan talks with Author Lisa Cron about her book, Story or Die, and about how the power of story can help your team!

To connect with Lisa, check out her website, http://wiredforstory.com

To buy the book, click here.

To learn more about how to make your team invincible, go to www.evrgrnteams.com
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Story Or Die:

Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

What is The Invincible Teams Podcast?

Welcome to The Invincible Teams Podcast, a podcast for team leaders and business owners who are tired of dealing with office drama and politics, high turnover, and teams not meeting their potential.

We know that team leaders and business owners like you are pretty much always under pressure to get the most out of your teams.

We also know that most teams only operate at about 58% of their actual potential, and we’ve got the tools and training to make that number keep going up.

We believe that every team should reach their potential, and that if we get intentional, our teams can become invincible.

Invincible Teams is produced by Ready, Set, Podcast! Find more info at www.readysetpodcast.xyz

Invincible Teams is created by Your Teamwork Coach. Find more info at www.yourteamworkcoach.com