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Eric Bandholz is the founder of Beardbrand, a bootstrapped men's grooming company that has leveraged YouTube and community to grow into a thriving business.
In this episode, Eric shares his inspiring journey from corporate America to entrepreneurship, why the core values drive everything they do, how Beardbrand creates loyal beardsmen, what it’s taken to create a loyal YouTube following, advice for creating authentic content, a 2022 recap and 2023 outlook, why he’s investing back in Amazon, and of course a ton of advice to any current or aspiring DTC founders.
Eric is a masterful storyteller and educator and I guarantee you will walk away with at least a few nuggets of wisdom.
The TYCA Podcast is made possible by Wonderment, the retention Swiss army knife trusted by over 1,000 leading Shopify merchants, including The Ridge, Bokksu, Igloo, and Jones Road Beauty.
Wonderment is the easiest way to de-stress your support team, delight your customers, and drive more revenue. Don't miss this opportunity to see why outstanding Shopify brands are using Wonderment to maximize their earnings from existing customers. Head over to www.wonderment.com now to learn more.
Watch the video format of today's episode here.
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Timestamps
(0:52) - intro
(1:52) - Who is Eric Bandholz? What is Beardbrand?
(3:30) - Eric’s journey from the corporate world to becoming an entrepreneur
(6:55) - What parts of the eCommerce business does Eric enjoy the most?
(7:55) - What parts of the eCommerce business does Eric not enjoy?
(8:45) - The power of setting core values when building a business
(13:58) - How does Beardbrand keep customers coming back to buy again and again?
(17:48) - The origins of building the Beardbrand community and content strategy
(19:30) - What’s the process like for creating Beardbrand YouTube content?
(23:20) - Do you need to go all-in on YouTube content to be successful?
(28:25) - Why chasing YouTube views is a vanity metric in eCommerce + lessons from Mr. Beast
(31:00) - What touch points go into turning a 1-time Beardbrand customer into a loyal customer?
(35:50) - Is the customer always right? Advice on getting feedback and taking action
(42:00) - What was 2022 like for Beardbrand? What’s coming in 2023?
(45:00) - Eric’s Amazon Strategy in 2023
(47:00) - Fear of Amazon cannibalizing the DTC channel?
(52:10) - What’s the thing that Eric is most proud of over the last 10 years of Beardbrand?
(55:30) - Where to buy Beardbrand products and get in touch with Eric
Creators & Guests
What is Thank You Come Again?
TYCA: The Repeat Purchase & Loyalty Podcast - Insider Strategies from DTC Operators & Founders
Join Blake Imperl, Head of Marketing at Wonderment, as he dives deep into the world of eCommerce and retention marketing. Blake interviews leading DTC operators and founders to uncover their proven strategies for driving repeat purchases and building brand loyalty.
Say goodbye to generic tips and fluffy content. This podcast delivers actionable insights and tactics that you can use to boost repeat business and grow your customer base. Subscribe to TYCA now and take your eCommerce brand to the next level!