🎙️ Welcome to The LAB: Noah Ward – Building a $10M+ Real Estate Business from TikTok 📱🏡🔥
In this episode of The LAB, we sit down with Noah Ward, a 24-year-old eXp Realty agent who went from having no sphere of influence to closing over $10M in sales and co-founding a custom home building company – all fueled by TikTok. Noah shares how he built a hyperlocal audience of nearly 50,000 followers, turned short-form content into high-value leads, and developed a system for consistency across TikTok, Instagram, and YouTube.
💥 What You’ll Learn in This Episode
âś… How Noah grew from $15K land deals to $12M listings with TikTok
âś… The 3 content buckets: house tours, informational green screens, and viral hooks
✅ Why professional videography flopped – and why raw iPhone content wins on TikTok
✅ Noah’s system for batching, editing, and posting across TikTok, Instagram, and YouTube Shorts
âś… How to optimize your TikTok bio, pinned posts, thumbnails, and CTAs for lead capture
✅ The difference between TikTok’s “here and now” algorithm and YouTube’s evergreen SEO power
✅ Noah’s call-to-action formula that drives direct texts and calls from ideal clients
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Noah Ward reveals exactly how he built a $10M pipeline, leveraged TikTok virality into hyperlocal authority, and turned followers into both buyers and custom home clients.
🎯 If you’ve ever wanted a blueprint for turning short-form content into real estate closings, this is it.
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Website: www.TheLABPodcast.com
What is The LAB with Bryon Ellington?
Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.
New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.