Episode 13 - What is Branding (Part 2)

If you are looking for an easy guide to develop your maker business’s brand, you’ve found it. In this episode we lay out clearly how to define and convey the identity of your business.

Show Notes

Branding is reviewing all the touchpoints your company has with the potential customers, future customers and past customers, to ensure your story is being told in a consistent way. 

I discuss all those touchpoints in this podcast, as well as the What is Branding page at GeorgeSupplyCo.com here

Subscribe to our podcast to get regular insights and tips for building your maker business.  And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com

Special thanks to Brian Chervitz M.S., Associate Instructional Designer at the University of Wisconsin

What is Business for Makers Podcast?

Each week we will explore topics in Business and Management, that you can apply to your own business as a maker. Brought to you by George Supply Company
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