The Aperiam Podcast

Corey and Joe talk with Jonathan Kroopf — who helped build Creator IQ and later led creator strategy at TikTok — about founding Devotion with co-founder Cami Tellas. They cover why influence is fragmenting from lifestyle influencers toward everyday people with day jobs, how Devotion helps brands scale from 20-30 macro creator posts a month to hundreds, and why building a real creator community beats transactional, campaign-by-campaign influencer relationships. 

What is The Aperiam Podcast?

Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.