Introduction
In a recent episode of the Plastic Surgery Practice Podcast, hosts Alison Werner and Keri Stephens welcomed Stuart Mohr, Vice President of Marketing and Clinical at Jan Marini Skin Research. The discussion centered around the integration of clinically-backed skincare products to enhance practice procedures, results, and return on investment (ROI).
Stuart Mohr’s Background
Stuart Mohr shared his extensive background in the aesthetics industry, spanning nearly 25 years. Initially a biomedical and electrical engineer designing lasers for ophthalmology and dermatology, Mohr transitioned to marketing after obtaining his MBA. He has been with Jan Marini Skin Research for 15 years, bringing a unique perspective to the intersection of clinical results and business operations in aesthetics.
The Role of Professional Skincare in Aesthetic Practices
Mohr emphasized the importance of incorporating professional skincare into aesthetic practices. He highlighted that while patients visit for specific services like laser treatments or peels, their daily home care regimen significantly impacts the overall results. According to a New Beauty Magazine survey, over 80% of patients desired product recommendations from their practices to achieve better results.
Key Takeaway 1: Integration of Professional Skincare
Practices should recommend clinically proven skincare products to patients for use between office visits. This approach ensures superior results, faster patient satisfaction, and continuous engagement with the practice.
Selecting the Right Skincare Products
When selecting skincare lines, plastic surgeons should prioritize products backed by scientific data and clinical studies. Mohr discussed a non-hydroquinone hyperpigmentation product from Jan Marini Skin Research that outperformed 4% hydroquinone in a split-face study, demonstrating the importance of evidence-based choices.
Key Takeaway 2: Evidence-Based Product Selection
Products should be chosen based on their proven efficacy in delivering results, as demonstrated through rigorous clinical studies.
Enhancing Results and Profitability
Mohr illustrated how combining skincare products with in-office treatments can enhance results and profitability. For example, using home care products in conjunction with laser treatments for rosacea showed statistically significant improvements compared to laser treatments alone. This not only improves patient outcomes but also increases practice profitability.
Key Takeaway 3: Increased Profitability
Integrating professional skincare can double the profitability per hour in practices, with zero added room or staff time.
Maintaining Patient Engagement
To maintain patient engagement, Jan Marini Skin Research offers an e-commerce solution that allows patients to purchase products online. This ensures continuous product availability and ties the patient’s purchases back to the practice, providing ongoing revenue.
Key Takeaway 4: Continuous Engagement and Revenue
Providing an easy way for patients to purchase recommended skincare products online ensures continuous engagement and additional revenue streams for the practice.
Conclusion
The podcast concluded with Mohr highlighting the dual benefits of incorporating professional skincare products: enhanced patient results and increased practice profitability. He encouraged plastic surgeons to select skincare lines based on scientific evidence and to leverage these products to build stronger, longer-lasting relationships with their patients.
Stuart Mohr's insights offer a roadmap for aesthetic practices aiming to optimize both clinical outcomes and business success through the strategic use of professional skincare products.