How Data Builds Brands- 6 Key Strategies for Maximizing Reach

Marketers have more ways than ever to reach their audience, and more insights from data with which to do it. Ad Speaks Houston talks with Effectv on the topic of how data builds brands.

Show Notes

Building awareness with high-reach campaign strategies remains critical for all advertisers to stay top of mind.  Effectv has uncovered six key strategies for maximizing reach, and campaign success.  We discuss their new whitepaper, "Data Builds Brands" and how advertisers can focus on a strategy that delivers positive results.


Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

What is Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter?

Ad Speaks Houston takes you behind the scenes with the people and programs that make the American Advertising Federation - Houston Chapter (AAF-Houston) one of the top Ad Clubs in the country. Great conversations about how this club reaches a broad base of multi-cultural creatives and marketing professionals, and how it continues to lead the way in membership and growth.