This is HCD: Human-Centred Design, UX & Service Design

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Welcome to the Doing Design podcast on This is HCD. Hosted by all the worlds best live design and innovation trainers at ThisisDoing.com - 
The Doing Design podcast focusses on all the behind the scenes things related to actually DOING Innovation and Design, such as Design Research, Facilitation, Prototyping, Visualisation - and a great sounding board for industries like Service Design, UX, Content Design and Product Management - 
In this episode, you’ll hear from myself and Marc Stickdorn author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing -
We chat about how almost all projects in an organisation impact cx and ex. We speak about how to get an overview of all projects going on across the different teams and departments that impact those experiences.
We dive into the back story of Journey Map Operations, Marc's new approach using journey maps as a visual management tool - something that I believe is an amazing framework that can really really help organisations and teams ‘move the dial’
I love chatting with Marc, and as we mention at the top of the episode, has been on This is HCD, now 4-times! But the good news is with Doing Design, you’ll hear much more from Marc in an on-going basis, chatting more around the complexities of Doing Design.
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Creators and Guests

Host
Gerry Scullion
Gerry Scullion is an Irish-born, globally recognised service designer, educator, podcaster, coach, and founder based in Dublin. With 22+ years in design, his career spans roles in interaction design, UX, and leadership positions—most notably as Head of Design at Myspace Australia/NZ and later serving clients like Cochlear, Microsoft, Aer Lingus, and government bodies  . He’s the Founder & CEO of The Human‑Centered Design Network and the voice behind This is HCD, a popular podcast and design community with over one million downloads . A committed educator, he has developed several online courses—spanning UX fundamentals, journey mapping, stakeholder mapping, prototyping, and service blueprints—as well as authoring “Service Design for Executives” on Pluralsight . A passionate keynote speaker at events like UX Scotland and Service Design Days, he shares his insights on resilience in design, ethical frameworks (“do no harm”), and embedding design within tech-led environments . Gerry is also Co‑founder and Director at Humana Design, a Dublin-based agency focusing on design research, consultancy, and enabling design transformation . Beyond design, he’s a coach and mentor to designers worldwide, a Fellow of the Royal Society of Arts, and a former Councillor for Ireland . In his personal time, Gerry is a musician, barista-in-training, gardener, and family man living by the sea in Clontarf, Dublin
SM
Producer
Stef Murphy
Stef Murphy, is a Dublin based podcast producer.

What is This is HCD: Human-Centred Design, UX & Service Design?

Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations.

Gerry Scullion talks with leading practitioners, design leaders, and strategists about what actually works: building design maturity, getting buy-in from leadership, running better research, improving customer experience, and growing design teams that deliver lasting impact.

With over 1 million downloads worldwide, This is HCD is the go-to podcast for UX designers, service designers, UX researchers, product managers, and anyone working to embed design thinking into how their organisation operates.

Every episode gives you methods, mindsets, and real stories you can put to work straight away. Subscribe to the Design Compass newsletter at thisishcd.com for weekly insights that go deeper.