The Strategy of Everything: How to Think More Clearly and Lead Better Marketing

Recorded live at Caglary's SocialWest in June of 2025, this episode of the Marketing News Canada podcast features a conversation with Dave Thomas, Director of Strategy at Everbrave, hosted by Laila Hobbs, Co-Founder of Social Launch Labs.

Dave breaks down his Strategy of Everything framework, a practical approach to improving strategic thinking for marketers, founders, and business leaders. The conversation explores how to set clear goals, align day-to-day work to long-term outcomes, understand constraints, assess risks and opportunities, and identify unfair advantages that drive better decisions.

From navigating complexity and avoiding distraction to building common language across teams, this episode offers a grounded, actionable way to think more clearly, communicate better, and execute strategy with confidence.

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com