The Health Marketing Daily | Nichols launches Myprotein Clear Whey Protein | Scientists found a longevity diet that | IFT FIRST: Protein, AI and the

The Health Marketing Daily — July 14, 2026 In this episode: • A major soft drinks group and the UK's biggest sports nutrition brand have joined forces to launch a crossover protein water — a signal of how mainstream the functional beverage market is becoming. • New animal research linking a modified Mediterranean diet with low methionine to fat loss and healthier ageing gives longevity nutrition brands a compelling scientific hook. • The world's largest food innovation expo signals that protein and health reformulation — not trendy superfoods — are now the central battleground for functional food brands. • Dr. Max's acquisition of Farmacie Italiane pushing it past 300 outlets in Italy marks a pivotal consolidation moment in European pharmacy retail with direct implications for health and wellness brand distribution. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.