William Quartner is a Partner at Prelude Growth Partners — one of the most active growth equity firms in consumer, with a $600M fund and exits including a $400M sale of Bachans. In this conversation, Nate and Will get into what investors at this level are actually looking for: how they screen founders, why they take a category-first approach to identifying opportunities, and what makes a brand scalable vs. a cash-burning trap. If you've ever wondered how the investment world works — or whether your brand is the kind of thing that could attract serious capital — this episode will give you a clear-eyed view from someone writing the cheques.
Connect with William:
LinkedIn: https://www.linkedin.com/in/williamquartner/
Company Website: https://preludegrowth.com
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– Nate and the Profits on Purpose podcast team
Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.