WEBVTT NOTE This file was generated by Descript 00:00:10.323 --> 00:00:10.996 Matt: We're back. 00:00:11.516 --> 00:00:13.666 Me and Brian breaking content. 00:00:14.376 --> 00:00:17.636 Today's show title, which Brian doesn't even know 00:00:18.606 --> 00:00:18.856 brian-casel_1_01-04-2024_160247: Nope. 00:00:19.656 --> 00:00:21.016 Matt: it's expectations. 00:00:21.586 --> 00:00:25.046 I figured we kick it off with what our expectations are. 00:00:25.486 --> 00:00:25.916 brian-casel_1_01-04-2024_160247: Oh boy. 00:00:26.086 --> 00:00:31.266 Matt: From our content, from ourselves this year, you literally publish 00:00:31.266 --> 00:00:35.306 your first two videos, you were just checking the stats, you pushed our 00:00:35.306 --> 00:00:39.096 meeting out by an hour so you could squeeze in some more recording. 00:00:39.316 --> 00:00:39.976 brian-casel_1_01-04-2024_160247: That is true. 00:00:41.166 --> 00:00:41.356 Matt: What's 00:00:41.446 --> 00:00:42.126 brian-casel_1_01-04-2024_160247: And I got them in. 00:00:42.126 --> 00:00:45.736 I, I recorded, the third and fourth video today, which hopefully 00:00:45.736 --> 00:00:46.906 I'll get out by next week. 00:00:48.541 --> 00:00:50.481 Matt: You are, so how are we thinking? 00:00:50.661 --> 00:00:53.001 What's the expectation for 2024? 00:00:53.001 --> 00:00:53.761 You've settled in. 00:00:54.011 --> 00:00:56.621 We'll get into the tech stuff and the bumps and bruises because 00:00:56.621 --> 00:00:59.081 before, when we last recorded, you didn't have any of this stuff. 00:00:59.101 --> 00:01:01.271 I think you were just setting up, your framing. 00:01:01.461 --> 00:01:04.551 You were just getting up some sound dampening material. 00:01:04.551 --> 00:01:08.991 Now, when we, I'll link up the channel in the show notes, you can go and 00:01:08.991 --> 00:01:14.451 you can see a fully produced, fully framed, lit, audio checked Brian. 00:01:14.501 --> 00:01:18.031 What are the expectations heading into kicking this all off, in 2024? 00:01:18.031 --> 00:01:21.811 What's your 30 day, 60 day, 90 day outlook for today, 00:01:22.136 --> 00:01:23.596 brian-casel_1_01-04-2024_160247: outlook expectations. 00:01:23.606 --> 00:01:24.986 So yeah, we're starting January. 00:01:24.986 --> 00:01:29.736 So, as of now, I feel like I'm up and running. 00:01:29.766 --> 00:01:32.676 I'm, there's still like a lot of, prep and building stuff. 00:01:32.676 --> 00:01:35.346 Like right now I'm actually working on the website, for. 00:01:35.821 --> 00:01:38.541 and by the way, I changed the brand name that I'm going to be going with. 00:01:38.591 --> 00:01:42.351 it's, I'm no longer, I'm, I'm going to be ditching the name instrumental products. 00:01:42.461 --> 00:01:45.941 And, just two days ago, I settled on a different name, 00:01:46.151 --> 00:01:48.201 which is full stack founder. 00:01:49.101 --> 00:01:51.011 And, I got full stack founder. 00:01:51.581 --> 00:01:51.891 co. 00:01:51.941 --> 00:01:53.221 I inquired about the. 00:01:53.401 --> 00:01:53.731 com. 00:01:53.741 --> 00:01:54.691 We're going to see about that. 00:01:55.251 --> 00:01:55.851 and. 00:01:56.621 --> 00:02:00.211 Yeah, so that's, that's the new name that I'm working on and that's the website 00:02:00.211 --> 00:02:03.041 that I'm currently working on launching. 00:02:03.071 --> 00:02:06.041 But other than that, I, I have started like the production 00:02:06.041 --> 00:02:07.671 cycle of, of YouTube videos. 00:02:08.071 --> 00:02:11.821 I recorded two like in the last week of December and then I got 00:02:11.821 --> 00:02:14.731 them, I learned the editing process. 00:02:14.731 --> 00:02:17.481 We can get into that, through editing those first two videos. 00:02:18.116 --> 00:02:19.966 I'm still learning, but, I, I learned a lot. 00:02:20.876 --> 00:02:24.476 I finally had the guts to hit publish on them last night. 00:02:24.986 --> 00:02:28.356 they sat finished on my YouTube channel for three days and I had to psych 00:02:28.356 --> 00:02:29.826 myself into actually publishing them. 00:02:30.326 --> 00:02:31.036 and then, 00:02:31.096 --> 00:02:33.926 Matt: Did you have to psych yourself into it because you had, 00:02:34.026 --> 00:02:38.166 a different, let's say, expectation for where you were mentally? 00:02:38.191 --> 00:02:39.021 brian-casel_1_01-04-2024_160247: that's a good question. 00:02:39.111 --> 00:02:39.461 All right. 00:02:39.531 --> 00:02:45.361 I, yeah, I, I think I sort of, and this is totally the worst way to think about it, 00:02:45.361 --> 00:02:47.591 but I thought that like the first video. 00:02:48.066 --> 00:02:53.506 That I made would be like the cover video on the, on the channel, like the 00:02:53.506 --> 00:02:59.496 most important, like pillar piece of content and having done it now, like 00:03:00.526 --> 00:03:02.606 it's probably going to be like one of my worst videos that I've done. 00:03:02.716 --> 00:03:09.356 and, so I, I just have to remember to embrace the idea of, my, my friend, Sam 00:03:09.456 --> 00:03:14.946 Salikoff told me this, like every video, you just got to focus on, improving by 1%. 00:03:15.466 --> 00:03:17.466 Find, find one or two things to improve. 00:03:17.466 --> 00:03:19.966 And I've already had like today when I was recording, there were like little 00:03:19.976 --> 00:03:23.636 things that I, that I knew I didn't do so well in the first two videos. 00:03:23.636 --> 00:03:25.446 I wanted to sort of correct on the, on these. 00:03:25.446 --> 00:03:27.856 And, and that's just going to be the process going forward. 00:03:27.956 --> 00:03:34.919 and so, so my expectation, I mean, I had a bunch of expectations for the very 00:03:34.919 --> 00:03:40.591 first two videos, which is The whole purpose of them was a just to get to 00:03:40.621 --> 00:03:44.781 legit videos up on the channel like on topic like I spent a lot of time writing 00:03:44.781 --> 00:03:49.971 those scripts and And figuring out what those first topics should be and then I 00:03:49.971 --> 00:03:55.641 knew that I was also going to use those first two videos to really learn so many 00:03:55.651 --> 00:04:02.301 things about the process from My room set up the lighting the camera that was 00:04:02.301 --> 00:04:08.106 a whole I mean multiple days of just test shots You know, just figuring out 00:04:08.966 --> 00:04:12.626 lighting and framing, a lot of work there and I'm still sort of figuring that out 00:04:12.626 --> 00:04:16.606 and then, and then the pain in the ass stuff that the transferring from the 00:04:16.606 --> 00:04:20.706 camera to the computer, the workflow, the, oh, my thing ran out of memories. 00:04:20.706 --> 00:04:24.316 Now I got to record only half of it and do the other half later and all this. 00:04:25.621 --> 00:04:29.741 And then, and then in the editing, I, for the first time 00:04:29.741 --> 00:04:31.661 started using DaVinci resolve. 00:04:31.841 --> 00:04:33.261 I don't know how familiar you are with that. 00:04:33.276 --> 00:04:33.996 Matt: Yeah, that's what I use. 00:04:34.291 --> 00:04:34.721 brian-casel_1_01-04-2024_160247: Oh, you do. 00:04:34.831 --> 00:04:35.391 Okay, cool. 00:04:35.431 --> 00:04:38.651 Um, uh, so that's totally new to me. 00:04:38.651 --> 00:04:42.441 I, you know, I'm doing YouTube video after YouTube video of 00:04:42.441 --> 00:04:46.431 tutorials and, and so, and this is my process for learning anything. 00:04:46.431 --> 00:04:48.151 It's like, all right, just try to start using it. 00:04:48.151 --> 00:04:48.851 And once I. 00:04:49.466 --> 00:04:52.956 Hit a roadblock of what I'm trying to do YouTube it and find the answer 00:04:52.956 --> 00:04:54.066 and then keep going, you know? 00:04:54.756 --> 00:04:56.676 so I learned about like color correction. 00:04:56.706 --> 00:05:01.186 I learned about the editing process using keyboard shortcuts and, and, 00:05:01.266 --> 00:05:04.736 professional editing techniques, which probably doesn't look very professional, 00:05:04.736 --> 00:05:07.486 but it looks, looks fine to me for now. 00:05:07.536 --> 00:05:08.006 Matt: correction? 00:05:08.006 --> 00:05:10.026 brian-casel_1_01-04-2024_160247: no, instead I started, looking 00:05:10.056 --> 00:05:11.656 at buying a better camera. 00:05:12.026 --> 00:05:13.036 Matt: Yeah, yeah, yeah, yeah. 00:05:13.086 --> 00:05:15.226 That, I mean, because literally that's what I did. 00:05:15.226 --> 00:05:16.136 I, I would 00:05:16.246 --> 00:05:18.376 brian-casel_1_01-04-2024_160247: Well, for the purpose of color correction, 00:05:18.776 --> 00:05:19.806 Matt: Right, right. 00:05:19.881 --> 00:05:24.531 Like, when I first started, I was, I did the same thing. 00:05:24.531 --> 00:05:26.441 I was, let me get into the process. 00:05:26.471 --> 00:05:30.451 Now, I knew a little bit about it already because my dad's a pro photographer. 00:05:30.451 --> 00:05:33.751 And when I was running the agency with him, we also did 00:05:33.761 --> 00:05:37.651 videography with a videographer that, that, that worked for us. 00:05:37.971 --> 00:05:40.521 But anyway, the point is, is I knew about, these concepts. 00:05:41.211 --> 00:05:43.681 But I went in it too close to the flame. 00:05:43.981 --> 00:05:45.711 Meaning, oh yeah, you know. 00:05:46.781 --> 00:05:52.091 Uh, color correction, you know, just everything that goes into like higher 00:05:52.091 --> 00:05:55.511 end like video production Was always like in the back of my head, like I gotta get 00:05:55.511 --> 00:06:00.011 this right, I gotta do this And I was like, fuck it, like I just need solid 00:06:00.011 --> 00:06:05.211 lighting And literally just a better camera So that I'm not messing with it. 00:06:05.221 --> 00:06:09.521 And then I just play with color, temperature aperture so that it's, 00:06:09.871 --> 00:06:11.941 so that it's not so blown out. 00:06:11.971 --> 00:06:15.251 And literally that's, that's where I leave it these days when 00:06:15.251 --> 00:06:16.331 I'm actually doing something. 00:06:16.726 --> 00:06:19.386 brian-casel_1_01-04-2024_160247: I mean, I'm, I'm using this Canon and 50 that I 00:06:19.386 --> 00:06:23.296 got like maybe four or five years ago, which I also learned this past week 00:06:23.296 --> 00:06:25.676 that like, that is like totally old. 00:06:25.726 --> 00:06:29.386 It's like a dinosaur camera at this point compared to what's on the market. 00:06:30.016 --> 00:06:34.736 and, Yeah, I mean, the other thing that I learned about color correction, I don't 00:06:34.736 --> 00:06:36.646 know how much, how deep you go into this. 00:06:36.656 --> 00:06:41.246 You probably know all about this is you know, like log footage, and the 00:06:41.246 --> 00:06:43.216 Canon doesn't, doesn't support that. 00:06:43.216 --> 00:06:45.766 So I just, I kind of crank the contrast and brightness all the 00:06:45.766 --> 00:06:50.096 way down from the Canon and then, then I do the color correction in. 00:06:50.651 --> 00:06:54.911 DaVinci resolve, which the before and after it's definitely better using 00:06:54.931 --> 00:06:59.731 some color correction, but I would like to, when the business justifies 00:06:59.731 --> 00:07:00.991 it, I will upgrade the camera. 00:07:01.011 --> 00:07:02.161 That's, that's the plan there. 00:07:02.216 --> 00:07:02.476 Matt: Yeah. 00:07:02.476 --> 00:07:06.036 Because ultimately at the end of the day, and you already, so you 00:07:06.036 --> 00:07:10.296 already know this as a creator and as a business person that. 00:07:10.631 --> 00:07:14.841 What really matters is the content and the audience saying, yes, I want this. 00:07:15.071 --> 00:07:15.481 Yes. 00:07:15.481 --> 00:07:16.501 I want it again. 00:07:16.771 --> 00:07:20.231 I'm going to hit subscribe because color correction really, unless 00:07:20.231 --> 00:07:27.521 you're a pro YouTuber doing like product reviews or you're doing 00:07:27.521 --> 00:07:31.291 stuff outdoors, like literally those are, you know, I'm just talking 00:07:31.531 --> 00:07:32.061 brian-casel_1_01-04-2024_160247: I don't know. 00:07:32.091 --> 00:07:35.981 I, I, I might push back on that because the. 00:07:36.541 --> 00:07:39.381 At least my first two videos, the next ones are going to be more like 00:07:39.381 --> 00:07:40.991 showing code and stuff like that. 00:07:40.991 --> 00:07:43.221 But the first two videos are just me at the desk talking 00:07:43.221 --> 00:07:44.411 to the camera the whole time. 00:07:44.611 --> 00:07:44.901 Matt: right? 00:07:45.551 --> 00:07:48.901 brian-casel_1_01-04-2024_160247: and, you know, it, it really 00:07:48.901 --> 00:07:51.731 doesn't look great coming straight out of the camera, out of the 00:07:52.041 --> 00:07:54.501 Matt: The, the, the first two that you uploaded, did you color correct those? 00:07:54.531 --> 00:07:54.871 brian-casel_1_01-04-2024_160247: yeah, 00:07:56.341 --> 00:07:56.701 Matt: Okay. 00:07:57.311 --> 00:07:59.161 brian-casel_1_01-04-2024_160247: so it, it really looks pretty different 00:07:59.351 --> 00:08:00.611 just straight out of the Canon. 00:08:01.001 --> 00:08:04.431 it's just, and it's not even true to what the room looks like. 00:08:04.641 --> 00:08:07.831 You know, like it, it's, it's like super, like Canon just, 00:08:07.921 --> 00:08:09.621 just colors it itself, you know. 00:08:09.671 --> 00:08:10.041 Um. 00:08:11.016 --> 00:08:17.396 And, and so, um, but what, what I, what I learned and my goal in 00:08:17.406 --> 00:08:22.846 learning DaVinci Resolve, especially with color correction and like the 00:08:22.856 --> 00:08:24.656 titles and transitions that I use. 00:08:25.876 --> 00:08:30.856 I try to just figure out what my go to settings are, like template 00:08:30.856 --> 00:08:35.216 them, save them in whatever settings and so that and, and this happened, 00:08:35.226 --> 00:08:38.896 like I, I, I spent days learning all that stuff for the first video. 00:08:38.896 --> 00:08:42.336 And then when I did the second video, just pull up the same settings and throw them 00:08:42.336 --> 00:08:46.626 on there and same, same title treatments, all that, just new content, you know, 00:08:46.626 --> 00:08:49.756 so that, so everything that I'm doing, I'm trying to turn into templates that I 00:08:49.756 --> 00:08:51.436 can crank out really quickly, you know? 00:08:53.006 --> 00:08:57.006 Matt: Yeah, anyone who's listening who's, who's like a, a photographer 00:08:57.006 --> 00:08:58.856 or videographer who's been doing this stuff is like, Oh, you gotta 00:08:58.856 --> 00:08:59.876 color correct everything, but. 00:09:00.526 --> 00:09:04.866 I learned, I, I just, and maybe you'll get there too, and obviously you already 00:09:04.866 --> 00:09:07.556 said it, you're going to, you know, justify getting a better camera once, 00:09:08.096 --> 00:09:10.506 and then people listening to that are going to go, well, it's also not about 00:09:10.506 --> 00:09:14.146 the camera, you know, let's still, I get it, we get it, but like that, that 00:09:14.146 --> 00:09:17.966 finished product, I'm with you, you want it dialed in, because an expectation 00:09:17.966 --> 00:09:19.916 of myself is always, I'm with you. 00:09:20.276 --> 00:09:21.266 I want the best looking thing. 00:09:21.266 --> 00:09:23.156 Like I want the best quality, I want the best looking thing. 00:09:23.156 --> 00:09:26.136 But then at the same time, the other half of me is fuck it. 00:09:26.136 --> 00:09:27.006 Just get it going. 00:09:27.006 --> 00:09:27.606 Just ship it. 00:09:27.606 --> 00:09:28.506 Just get it out there. 00:09:28.656 --> 00:09:29.646 And I leveled up. 00:09:29.646 --> 00:09:32.976 I, I'm, you know, I had Fuji, I still have Fuji for like photography, but 00:09:32.981 --> 00:09:37.026 then I was just like, Hey, I'm sick and tired of messing around with lighting. 00:09:37.236 --> 00:09:41.886 I'm sick and tired of messing around with, Uh, uh, Fuji, which has a smaller 00:09:41.886 --> 00:09:47.056 sensor, then I just went full frame Sony and it just looked fine out of it. 00:09:47.056 --> 00:09:48.496 Looked fine out of the box. 00:09:48.846 --> 00:09:51.816 Lens lighting dramatically changed because full frame can 00:09:51.816 --> 00:09:53.246 just absorb much more light. 00:09:53.276 --> 00:09:57.506 And when you're working in a home office, you, you actually have a nice office. 00:09:57.956 --> 00:10:01.276 I'm in an attic and the ceiling is only high, like right here. 00:10:01.756 --> 00:10:04.446 People can't see this, but the ceiling is only high, right above me, and then 00:10:04.446 --> 00:10:06.276 it like dips down in these other areas. 00:10:06.676 --> 00:10:10.526 So I can't put my big, light that I have at my office, my co working 00:10:10.526 --> 00:10:11.656 space, and all this stuff, so. 00:10:12.251 --> 00:10:12.441 brian-casel_1_01-04-2024_160247: Yeah. 00:10:12.441 --> 00:10:13.961 I, I got a huge light over there. 00:10:13.961 --> 00:10:18.711 And, but like the, And that's another like amazing thing to me is like how 00:10:18.761 --> 00:10:24.511 different the room looks compared to what the camera, at least the Canon captures. 00:10:24.541 --> 00:10:28.421 And everything is darker and, you know, and, and Canon just 00:10:28.421 --> 00:10:29.991 sort of like colors itself. 00:10:30.811 --> 00:10:32.711 but, but you know what, the other thing I, I also. 00:10:33.616 --> 00:10:38.656 Push back and this is like a general thing with all products is like the idea 00:10:38.656 --> 00:10:45.686 of MVP I think has been taken too far in a lot of cases I think there's I think 00:10:45.686 --> 00:10:50.916 it's important to to have somewhat of a high standard when it comes to quality 00:10:50.966 --> 00:10:58.286 like There's a point where where people can like just ship Yes, the content might 00:10:58.286 --> 00:11:04.306 be fine might be good but there has to be it has to be packaged in a way that is 00:11:04.801 --> 00:11:07.411 That that meets some standard of quality. 00:11:07.411 --> 00:11:10.581 I think that's especially what audiences have started, have come to expect. 00:11:11.021 --> 00:11:14.061 it's not, the quality alone won't get you there. 00:11:14.061 --> 00:11:15.941 Of course, it's about the topic and the content. 00:11:15.941 --> 00:11:20.531 But, for me, like creatively in this whole business is about being a creator. 00:11:21.831 --> 00:11:26.591 I think it's, I think it's worth the effort to try to up, up my game, but 00:11:26.601 --> 00:11:31.521 at the same time, how can I achieve a level of quality and streamline it 00:11:31.651 --> 00:11:33.591 and make it repeatable and content? 00:11:33.611 --> 00:11:37.021 So I'm like, I'm really trying to spend a lot of time getting the 00:11:37.261 --> 00:11:42.011 keyboard shortcuts down, getting, getting the templates all figured 00:11:42.011 --> 00:11:43.531 out and, and all that kind of stuff. 00:11:44.021 --> 00:11:46.801 I mean, eventually I would, I would love to also outsource the, the editing. 00:11:47.311 --> 00:11:49.251 but for now I'm learning it and doing it myself. 00:11:49.251 --> 00:11:53.201 And once, once the business can support hiring an editor, I hire an editor. 00:11:53.201 --> 00:11:53.901 That's, that's the plan. 00:11:54.376 --> 00:11:59.186 Matt: yeah, the best, the, yeah, listen, I'm, by no means, obviously, a 00:11:59.346 --> 00:12:03.896 videographer, a professional videographer, but DaVinci, as soon as you start to 00:12:03.916 --> 00:12:09.016 get more, down with, keyboard commands, which, which I'm not that person, I'm 00:12:09.016 --> 00:12:14.256 not a text expander person, I'm not a macro person, I'm never, I'm never that. 00:12:14.911 --> 00:12:18.081 I'll type, I'll move my hand around, I will repeat 00:12:18.131 --> 00:12:19.561 everything over and over again. 00:12:19.911 --> 00:12:25.581 But in DaVinci, I've come to realize that, man, the shortcuts for, you 00:12:25.581 --> 00:12:29.291 know, cutting, clipping, moving around the timeline, zooming in, 00:12:29.291 --> 00:12:31.291 zooming out, moving the playhead. 00:12:31.671 --> 00:12:36.011 if you can do all that with the keyboard, like you're 00:12:36.011 --> 00:12:37.901 saving yourself oodles of time. 00:12:38.231 --> 00:12:38.551 brian-casel_1_01-04-2024_160247: Yeah. 00:12:38.641 --> 00:12:41.711 I I've been that way for a long time and I come from a background in audio 00:12:41.711 --> 00:12:44.641 production, you know, working with like pro tools and logic and stuff like that. 00:12:44.691 --> 00:12:46.341 And it's, it's very similar. 00:12:46.361 --> 00:12:48.321 It's keyboard shortcuts. 00:12:48.671 --> 00:12:50.411 everywhere to, to get that speed. 00:12:50.431 --> 00:12:55.841 And then in software development, it's, it's also, I've become obsessed 00:12:55.841 --> 00:13:01.161 with, stay as much on the keyboard and touch the mouse as little as possible. 00:13:01.161 --> 00:13:05.361 And actually in recent years, like in the last year or two, just from 00:13:05.371 --> 00:13:07.471 back and arm and wrist issues. 00:13:07.521 --> 00:13:10.181 like when I have a session, like usually when I'm designing stuff, 00:13:10.181 --> 00:13:14.881 which is very mouse heavy, my arm is killing me the next day. 00:13:15.531 --> 00:13:17.381 and, and now it's out of. 00:13:17.761 --> 00:13:22.051 Pain that I'm forcing myself to get really good with, with keyboard shortcuts. 00:13:22.251 --> 00:13:22.471 So. 00:13:23.401 --> 00:13:26.871 Matt: So how do you feel, let's just process like internally. 00:13:28.136 --> 00:13:34.106 the expectations of yourself from when we last chatted early December or end of 00:13:34.106 --> 00:13:36.946 November to where you're at right now. 00:13:37.996 --> 00:13:38.766 Happy? 00:13:38.866 --> 00:13:39.866 Satisfied? 00:13:40.911 --> 00:13:43.616 brian-casel_1_01-04-2024_160247: Yeah, I'm, I'm satisfied that I'm finally 00:13:43.636 --> 00:13:47.376 producing videos and publishing, a couple of weeks later than I 00:13:47.386 --> 00:13:50.676 hoped, but, it's up and running now. 00:13:50.756 --> 00:13:54.656 I want to get the website launched, so there's like a lot to do to, to, to 00:13:54.686 --> 00:13:57.576 get the new brand launched, but I am. 00:13:57.961 --> 00:13:59.731 I learned a ton already about production. 00:13:59.731 --> 00:14:03.491 I'm going to keep learning, keep doing that 1 percent improvement on every video. 00:14:04.341 --> 00:14:09.141 I could definitely already see how time consuming even a single video 00:14:09.171 --> 00:14:13.691 to produce is, I'm trying to even do two a week as much as I possibly 00:14:13.691 --> 00:14:16.251 can to try to get like a, a cue of. 00:14:17.116 --> 00:14:19.516 Of stuff kind of out, out into the calendar. 00:14:20.936 --> 00:14:24.426 it's still a challenge cause I'm also managing clarity flow and 00:14:24.426 --> 00:14:26.196 other business alongside this. 00:14:27.676 --> 00:14:32.796 but, but right now, like my top priority, my top focus is full stack founder, 00:14:32.796 --> 00:14:34.676 this new brand and YouTube channel. 00:14:34.686 --> 00:14:38.596 So, also, I spent a lot of time like writing, the scripts 00:14:38.656 --> 00:14:40.456 and for, for all these videos. 00:14:40.456 --> 00:14:43.496 So each of those is at least a half a day of work. 00:14:43.546 --> 00:14:45.366 Matt: doing it off the cuff before writing the script? 00:14:46.016 --> 00:14:46.736 You're a script guy. 00:14:47.641 --> 00:14:50.661 brian-casel_1_01-04-2024_160247: I am a script guy, I guess, because you know 00:14:50.661 --> 00:14:56.761 what happened is, yeah, I, I scripted, but even, so one of the videos that I did 00:14:56.761 --> 00:15:02.031 today, I think it was the fourth video, the second one today, I did just a super 00:15:02.031 --> 00:15:06.291 rough bullet point list and then, and then talked off the cuff and, and that 00:15:06.291 --> 00:15:12.351 was sort of fine, but even then, before each line, I ended up like, Writing the 00:15:12.351 --> 00:15:16.621 sentence and then saying it, you know, so it's either way, I'm going to script it. 00:15:16.621 --> 00:15:20.481 either, either I do all that scripting work separately now, or, or I do 00:15:20.481 --> 00:15:21.721 it when I'm looking at the camera. 00:15:22.191 --> 00:15:23.531 I'll just script it line by line. 00:15:24.411 --> 00:15:27.821 but yeah, I, I would like to get more off the cuff. 00:15:27.821 --> 00:15:31.791 My challenge right now is I take, I do so many takes. 00:15:31.861 --> 00:15:32.981 It's ridiculous. 00:15:33.111 --> 00:15:33.191 yeah. 00:15:33.721 --> 00:15:38.881 And I'm trying to get better at the muscle of just read a line, say a line, maybe 00:15:38.881 --> 00:15:40.471 do a second take and then just move on. 00:15:40.511 --> 00:15:42.631 Currently I'm doing like 5, 6, 7 takes. 00:15:42.631 --> 00:15:43.331 It's ridiculous. 00:15:43.726 --> 00:15:44.856 Matt: Are you using a teleprompter? 00:15:44.866 --> 00:15:44.876 A 00:15:45.871 --> 00:15:48.321 brian-casel_1_01-04-2024_160247: No, I just have my laptop right in front of me 00:15:48.331 --> 00:15:52.481 off camera and I just look at Notion and then I look up at the camera and say it. 00:15:53.616 --> 00:15:54.816 Matt: teleprompter will probably help. 00:15:55.756 --> 00:15:56.526 Will definitely help. 00:15:56.556 --> 00:15:57.266 It helped me. 00:15:57.956 --> 00:16:00.736 because my next question, because I watched the, I watched the first video, 00:16:01.206 --> 00:16:04.786 I think I, it posted last night, and I think I was up late, I couldn't sleep, 00:16:04.786 --> 00:16:08.166 and I saw you in the feed, I was like, oh, Brian launched his, launched his 00:16:08.176 --> 00:16:15.666 videos, and this is the first time I've seen you, being the guy that performs. 00:16:17.226 --> 00:16:18.636 So what's, what is that? 00:16:18.671 --> 00:16:19.391 brian-casel_1_01-04-2024_160247: so it's so 00:16:19.746 --> 00:16:21.656 Matt: So analyzing yourself and what's that? 00:16:21.656 --> 00:16:23.296 Cause this is the first time that, I mean, not that 00:16:23.451 --> 00:16:25.391 brian-casel_1_01-04-2024_160247: dude like editing these is like I'm 00:16:25.391 --> 00:16:26.901 just constantly looking at myself. 00:16:27.086 --> 00:16:27.886 Matt: hundred percent. 00:16:27.896 --> 00:16:29.036 So that, that's what I want. 00:16:29.066 --> 00:16:30.886 so has that expectation changed? 00:16:30.906 --> 00:16:35.546 Like you get into this content thinking like one thing last year, last year, 00:16:35.546 --> 00:16:37.996 but at the end of last year, you think I had, this is how I'm going to do it. 00:16:37.996 --> 00:16:38.686 This is what it looks like. 00:16:38.686 --> 00:16:43.326 But here we are now, 45, 50 days later, has that changed? 00:16:43.336 --> 00:16:45.331 Now that you have, you filmed it and uploaded it. 00:16:45.841 --> 00:16:49.101 is that where you still, what you produce, is that where you want to be? 00:16:49.331 --> 00:16:50.291 brian-casel_1_01-04-2024_160247: I Definitely 00:16:50.501 --> 00:16:52.461 Matt: I'm not saying anything wrong with it either, I'm just, 00:16:52.546 --> 00:16:53.316 brian-casel_1_01-04-2024_160247: Yeah, no, I hear you. 00:16:53.366 --> 00:16:57.626 I, you know, especially the first one, really both of them. 00:16:57.626 --> 00:17:00.226 I, you know, a little bit of like the way that my body 00:17:00.226 --> 00:17:01.376 language worked and everything. 00:17:01.376 --> 00:17:02.706 I, a little bit cringy. 00:17:02.746 --> 00:17:05.736 but, overall, I think it's fine. 00:17:06.886 --> 00:17:11.586 took a little bit of And I haven't even really promoted these, all I 00:17:11.586 --> 00:17:13.206 did was publish them on YouTube. 00:17:13.276 --> 00:17:16.296 Only people who happen to be watching my YouTube video, my YouTube 00:17:16.986 --> 00:17:18.536 feed, happened to find them today. 00:17:18.536 --> 00:17:19.336 I didn't tweet them. 00:17:19.336 --> 00:17:21.306 I didn't send them to a newsletter yet. 00:17:21.336 --> 00:17:25.876 I, I want to get four or five or six videos out before I do a more public 00:17:25.876 --> 00:17:29.316 launch, but it's been, it actually been, has been really cool to see and 00:17:29.316 --> 00:17:35.286 interesting to see, if I just published a video on YouTube, how many viewers is 00:17:35.286 --> 00:17:36.706 YouTube going to send me like that is. 00:17:37.311 --> 00:17:44.251 Incredible to watch actually, but the, yeah, in terms of my presence on camera, 00:17:44.251 --> 00:17:51.011 you know, it's actually, I, not many people in the web industry sort of follow 00:17:51.011 --> 00:17:53.741 my, my background here as a musician. 00:17:53.881 --> 00:17:58.601 And, I, I used to really focus a lot on producing music, 00:17:58.821 --> 00:18:01.781 recording music, editing music. 00:18:03.216 --> 00:18:07.526 And that's a lot of, so, so I think, so I, my brain works very much the 00:18:07.526 --> 00:18:11.296 same way when I'm recording a YouTube video on camera, it's there's a certain 00:18:11.296 --> 00:18:15.866 rhythm to it, I need to deliver a line and a rhythm so that the audience 00:18:15.866 --> 00:18:20.316 can, can digest it and then get onto the, so I, I sort of liked that. 00:18:20.976 --> 00:18:28.301 I've always been really fascinated actually with, Watching like marketing 00:18:28.311 --> 00:18:33.281 campaigns or like politicians speak and we can, we can hate politicians or 00:18:33.281 --> 00:18:37.551 whatever, but I think it's fascinating to see how they craft speeches, how they 00:18:37.551 --> 00:18:43.241 deliver speeches, because the rhythm and the timing of, and, and the, and the word 00:18:43.241 --> 00:18:49.001 choices and the, And how they wrap up a concept in a, in a one or two liner. 00:18:49.001 --> 00:18:52.561 I think, I think it's like copywriting really, but it's delivered on camera. 00:18:52.601 --> 00:18:55.581 Um, uh, I think that's pretty interesting. 00:18:57.181 --> 00:19:01.341 what I need to do in the upcoming videos is less of me actually on camera. 00:19:01.371 --> 00:19:06.271 Maybe I'll still speak, but more B roll, more, more footage, more, more other 00:19:06.271 --> 00:19:08.641 things to look at than just, just me. 00:19:08.711 --> 00:19:12.471 on those first two videos, it was more like theoretical concepts. 00:19:12.481 --> 00:19:14.461 So there wasn't a whole lot to show. 00:19:14.511 --> 00:19:17.441 in these more, in these upcoming videos, I'll show actual code and 00:19:17.451 --> 00:19:18.561 projects and things like that. 00:19:19.391 --> 00:19:20.221 Matt: Why'd you change the name? 00:19:22.161 --> 00:19:22.701 brian-casel_1_01-04-2024_160247: It was funny. 00:19:22.701 --> 00:19:26.281 I was, writing copy for the new website, which was going 00:19:26.281 --> 00:19:27.821 to be instrumental products. 00:19:28.821 --> 00:19:34.031 and I started, I've, I've been, I, in all of my content that I've been thinking 00:19:34.031 --> 00:19:38.681 about and writing and scripting, it's been like teaching you, the viewer, the 00:19:38.681 --> 00:19:44.351 reader, how to be a full stack product designer, a full stack developer and 00:19:44.631 --> 00:19:47.231 creator of products and full stack. 00:19:47.926 --> 00:19:49.616 Designer developer and founder. 00:19:49.626 --> 00:19:55.956 And then once I started writing the copy on the, for the new homepage, I started 00:19:55.966 --> 00:19:58.006 using the term full stack founder. 00:19:58.046 --> 00:20:00.206 And then that just it sort of clicked with me. 00:20:00.206 --> 00:20:03.476 I can't, I can't believe I hadn't even put those three words together before. 00:20:04.106 --> 00:20:07.736 and then it just made total sense throughout the rest of the copy for that 00:20:07.736 --> 00:20:12.476 page to, to frame it all around, like helping you become a full stack founder. 00:20:12.826 --> 00:20:16.226 And, and the con and the idea of, so the, the headline that 00:20:16.226 --> 00:20:17.446 I'm working with on the new site. 00:20:18.031 --> 00:20:21.461 is, full stack founders are the new superheroes. 00:20:21.931 --> 00:20:22.891 Matt: Mm hmm. 00:20:23.231 --> 00:20:24.631 brian-casel_1_01-04-2024_160247: and I think that a lot of folks in our 00:20:24.631 --> 00:20:31.061 industry, they look at these people who can do the design, the development, 00:20:31.351 --> 00:20:37.401 the marketing, the shipping, the, the talking to customers, the sales, the, the 00:20:37.401 --> 00:20:39.201 people who can do all of those things. 00:20:39.651 --> 00:20:44.141 I think there are a lot of founders who can only do half of those things 00:20:44.141 --> 00:20:45.351 or one or two of those things. 00:20:45.351 --> 00:20:49.531 Well, and they need to outsource the other pieces or partner for the other pieces. 00:20:49.971 --> 00:20:52.651 I think they look at these full stack founders as. 00:20:54.656 --> 00:20:56.786 People who have these like unfair advantages. 00:20:57.016 --> 00:21:02.716 Um, uh, I don't look at myself that I, I, I do from a product perspective, but 00:21:02.716 --> 00:21:08.486 maybe the marketing stuff, I feel a little bit weaker, but the, the, so that's the 00:21:08.486 --> 00:21:12.366 whole framing of the whole site is like helping you gain that unfair advantage 00:21:12.366 --> 00:21:14.086 of becoming a full stack founder. 00:21:15.416 --> 00:21:16.516 and that's where, that's where it clicked. 00:21:16.516 --> 00:21:20.496 And then I started, it is, and then I did the whole process of searching for, 00:21:22.691 --> 00:21:27.401 No, you know what, then what I did was at first I thought it was just a term that 00:21:27.401 --> 00:21:33.931 I was going to use in the copy and then I mentioned it first to a business coach. 00:21:34.346 --> 00:21:37.416 And then to another person in my mastermind group and both of 00:21:37.416 --> 00:21:41.756 them without even me prompting them, they, they both like really 00:21:41.756 --> 00:21:43.616 responded Oh, that name is perfect. 00:21:43.676 --> 00:21:45.646 That's, that's awesome to frame it that way. 00:21:45.646 --> 00:21:49.396 And then, I started searching for the domain and seeing if anybody has 00:21:49.396 --> 00:21:51.336 a business around this name already. 00:21:51.346 --> 00:21:53.686 And it doesn't seem like they do. 00:21:53.786 --> 00:21:54.856 although somebody does own the. 00:21:55.056 --> 00:21:58.816 com, so I'm seeing about that and that's 00:21:58.941 --> 00:22:02.001 Matt: Yeah, when you put instrumental products against 00:22:02.001 --> 00:22:06.231 Fullstack Founder, I definitely like the sound of Fullstack Founder. 00:22:06.891 --> 00:22:12.231 And then it actually made me realize, like Instrumental products could like 00:22:12.231 --> 00:22:16.371 when somebody searches for it could literally be like instrumental products 00:22:16.551 --> 00:22:21.501 like a good Yeah, like instruments and I honestly hadn't made that connection 00:22:21.501 --> 00:22:23.871 until until you until you said that 00:22:24.711 --> 00:22:25.021 brian-casel_1_01-04-2024_160247: Yeah. 00:22:25.251 --> 00:22:25.551 Yeah. 00:22:25.551 --> 00:22:30.931 When I did instrumental products, it was like, yeah, I have a background in music, 00:22:30.941 --> 00:22:34.871 but it's, it's supposed to be a little bit of a play on words like instrumental, like 00:22:34.871 --> 00:22:39.241 important, but then there, I did see that there is a company that has instrumental. 00:22:39.251 --> 00:22:39.281 com. 00:22:39.331 --> 00:22:42.101 not that I was going to get that domain, but like they have a whole 00:22:42.111 --> 00:22:45.551 brand around the term instrumental. 00:22:46.711 --> 00:22:51.061 and, but the, I, yeah, I think full stack founder speaks so much more 00:22:51.061 --> 00:22:54.771 to what I'm building here and, and it works in so many ways, right. 00:22:54.771 --> 00:22:58.021 It can be, it, I got the name on, on YouTube. 00:22:58.091 --> 00:23:00.241 I have YouTube slash full stack founder. 00:23:02.061 --> 00:23:03.961 so it could be the name of a YouTube channel. 00:23:04.471 --> 00:23:07.231 It'll be the name of the website and the newsletter. 00:23:07.951 --> 00:23:11.351 It could be the name of a course or a line of courses. 00:23:12.151 --> 00:23:14.441 It could be the name of a book sometime in the future. 00:23:14.981 --> 00:23:17.881 My other podcast currently called open threads podcast. 00:23:17.881 --> 00:23:21.581 I plan to rename that to be the full stack founder podcast. 00:23:23.281 --> 00:23:25.591 I think it just sort of works on all, all the levels, you know? 00:23:27.216 --> 00:23:31.376 Matt: so you're you're You're tracking exactly what sounds like you're 00:23:31.376 --> 00:23:35.296 tracking exactly where you want to be Starting off, kicking off the new year. 00:23:35.466 --> 00:23:40.086 I mean, I'm sure there's always more, but from like when you sat back and 00:23:40.086 --> 00:23:44.066 thought about that launch in 2024, you feel like you're in the right spot. 00:23:44.371 --> 00:23:44.671 brian-casel_1_01-04-2024_160247: Yeah. 00:23:44.671 --> 00:23:48.921 I mean, it's not a business yet, so there's a lot of work to get it to. 00:23:49.671 --> 00:23:52.791 First of all, just get, get it put together and launched and then, 00:23:52.941 --> 00:23:55.311 and then the effort of actually building it as a real business. 00:23:55.411 --> 00:23:56.731 that's gonna take me the whole year. 00:23:56.881 --> 00:23:59.166 But, I 00:23:59.221 --> 00:24:00.991 Matt: You're planning, you're planning a whole year. 00:24:01.386 --> 00:24:02.826 brian-casel_1_01-04-2024_160247: I'm, I'm planning multiple years. 00:24:02.831 --> 00:24:03.126 Yeah. 00:24:03.216 --> 00:24:03.606 This is, 00:24:03.771 --> 00:24:04.271 Matt: But I mean, 00:24:04.476 --> 00:24:04.896 brian-casel_1_01-04-2024_160247: my thing. 00:24:04.896 --> 00:24:05.166 Yeah. 00:24:05.871 --> 00:24:08.441 Matt: no, no, no, but are you saying it's gonna take you a year 00:24:08.441 --> 00:24:09.671 to get this thing off the ground? 00:24:10.211 --> 00:24:10.511 And you're 00:24:10.666 --> 00:24:11.296 brian-casel_1_01-04-2024_160247: Oh, okay. 00:24:11.296 --> 00:24:11.956 No, my, all right. 00:24:11.956 --> 00:24:16.266 So my, it's difficult 'cause I have two trip trips coming 00:24:16.266 --> 00:24:18.066 up within the next four weeks. 00:24:18.066 --> 00:24:21.616 But, my hope is to, my first trip is about two weeks from 00:24:21.616 --> 00:24:23.906 now, and between now and then. 00:24:24.596 --> 00:24:26.526 I want to have full stack founder. 00:24:26.836 --> 00:24:31.966 co launched and public, like promoted, launched. 00:24:32.036 --> 00:24:36.916 And, and along with that, there should be four to six YouTube videos published 00:24:36.926 --> 00:24:38.656 by then, within the next two weeks. 00:24:38.686 --> 00:24:44.576 And I feel like that is it's that's, that's go, that's, that we 00:24:44.576 --> 00:24:45.906 start, that's the starting point. 00:24:47.086 --> 00:24:55.636 once that's done, that should also begin a weekly cadence of newsletter every week, 00:24:56.196 --> 00:24:58.056 at least one YouTube video every week. 00:24:58.056 --> 00:25:01.666 and I also want to start to build out my system for like writing, it's all going to 00:25:01.676 --> 00:25:05.626 start with writing the YouTube video and then that script turns into a newsletter. 00:25:05.626 --> 00:25:08.786 That script should turn into a blog post. 00:25:09.666 --> 00:25:13.726 That script should turn into a couple of Twitter threads, you 00:25:13.726 --> 00:25:15.196 know, maybe a LinkedIn post. 00:25:15.346 --> 00:25:16.836 I want to process around that. 00:25:17.316 --> 00:25:21.066 so hopefully by the end of January is when that weekly. 00:25:21.571 --> 00:25:25.201 Publishing schedule really kicks into gear and that should 00:25:25.201 --> 00:25:26.601 go for the rest of the year. 00:25:26.601 --> 00:25:29.381 And then, and then it's a question and then I don't know what the 00:25:29.381 --> 00:25:32.721 expectations are in terms of what to expect in terms of audience growth. 00:25:33.571 --> 00:25:40.381 Um, uh, it's, it, it, a lot of that depends on the topics and seeing 00:25:40.601 --> 00:25:44.341 which topics resonate and which areas I start to focus on and which 00:25:44.341 --> 00:25:46.471 areas attract the most audience. 00:25:47.721 --> 00:25:54.551 In my mind, I would say a goal is by midway in the year, June, July of this 00:25:54.551 --> 00:26:00.641 year, I don't know what the number is, but the audience has reached some 00:26:00.681 --> 00:26:07.091 level and there's an, and there's some level of interest that I can start to 00:26:07.931 --> 00:26:11.761 figure out what the first product to launch should be to this audience, it'll 00:26:11.761 --> 00:26:15.271 probably be some sort of course I'm guessing is probably what it would be. 00:26:15.901 --> 00:26:17.571 I don't even know what the course would be about yet. 00:26:17.651 --> 00:26:21.511 Something probably around learn to code and build, but, it. 00:26:22.476 --> 00:26:27.096 I hope that by June, July, I can start to really zero in on a product 00:26:27.126 --> 00:26:31.736 that I could hopefully launch maybe by Q3 and, and then just keep growing 00:26:31.756 --> 00:26:32.906 from there and see where we go. 00:26:33.296 --> 00:26:39.066 Matt: So build the audience, build the routines six months within those six 00:26:39.066 --> 00:26:43.986 months where evaluating like what people are saying, what people are asking for. 00:26:44.606 --> 00:26:47.466 Maybe the people know that you're that you want to launch something. 00:26:47.466 --> 00:26:50.296 So you're kind of like keeping those feelers open to say, okay, hey, if 00:26:50.306 --> 00:26:53.916 there's if you got something and you want to tell me what it is, 00:26:53.916 --> 00:26:55.276 go ahead and tell me what it is. 00:26:55.636 --> 00:26:57.416 brian-casel_1_01-04-2024_160247: I should mention that I, that I'm also 00:26:57.446 --> 00:27:02.076 like, even right now, I'm, I'm, I'm starting to take some coaching and 00:27:02.076 --> 00:27:04.886 advising projects with other companies. 00:27:05.166 --> 00:27:09.606 and I'm actually promoting that, I will be promoting that through this new website. 00:27:09.606 --> 00:27:10.806 So it's like currently. 00:27:11.646 --> 00:27:15.066 I've got, there's a section on the homepage that that'll say three ways 00:27:15.076 --> 00:27:19.566 that I could help you watch my YouTube videos, subscribe to my newsletter, 00:27:19.906 --> 00:27:21.906 or let's work together and contact. 00:27:22.496 --> 00:27:26.376 and then hopefully by second half of the year, there's like 00:27:26.406 --> 00:27:27.566 a new way we can work together. 00:27:27.576 --> 00:27:28.756 You can buy one of my courses. 00:27:29.106 --> 00:27:29.436 Matt: got it. 00:27:30.016 --> 00:27:30.266 Yeah. 00:27:30.696 --> 00:27:31.686 Yeah, no, that makes sense. 00:27:32.056 --> 00:27:32.696 That makes sense. 00:27:33.616 --> 00:27:34.006 Yeah, man. 00:27:34.016 --> 00:27:39.276 I mean, it sounds obviously from, you know, again, you're a 00:27:39.286 --> 00:27:42.566 bit of a veteran in the space of building and launching, right? 00:27:42.566 --> 00:27:44.196 Let's just call it building and launching. 00:27:44.656 --> 00:27:48.246 but it seems like you've got, you know, all, you know, 00:27:48.246 --> 00:27:49.566 everything's prepped, ready to go. 00:27:49.566 --> 00:27:50.996 A couple of videos already launched. 00:27:51.846 --> 00:27:55.056 and it seems like things are, are, are headed in the right direction, 00:27:55.356 --> 00:27:57.326 brian-casel_1_01-04-2024_160247: I think the other thing that I would hope for 00:27:57.326 --> 00:28:04.321 this year is not only, Growing the, I, I hope that growing the audience and 00:28:04.461 --> 00:28:12.191 developing revenue channels allows me to hire, probably a video editor first would 00:28:12.201 --> 00:28:14.011 be the first thing to get off of my plate. 00:28:14.011 --> 00:28:18.451 Cause that's clearly going to be the most time consuming part of every week. 00:28:18.991 --> 00:28:23.031 as streamlined as I, as I'm trying to get to, it's still several hours per video. 00:28:24.791 --> 00:28:27.881 that'll probably be the first thing and then maybe some help 00:28:27.881 --> 00:28:31.741 with publishing social media and blog posts and stuff like that. 00:28:32.241 --> 00:28:32.511 Matt: Yeah. 00:28:34.701 --> 00:28:35.191 Cool, man. 00:28:35.291 --> 00:28:40.641 what we're gonna do is we're gonna, we're gonna parlay this topic into, episode two. 00:28:41.351 --> 00:28:46.071 And, this will be episode one, your half, your half. 00:28:46.951 --> 00:28:49.011 My therapy session's coming up next. 00:28:49.011 --> 00:28:51.211 Ha, ha, ha, ha, ha, ha. 00:28:51.211 --> 00:28:53.441 we're gonna, we're gonna, we're gonna kick that off into the next episode. 00:28:53.461 --> 00:28:54.791 Everybody, thanks for, thanks for listening. 00:28:54.791 --> 00:28:57.151 It's BreakingContent, BreakingContent. 00:28:57.631 --> 00:28:58.171 co. 00:28:58.401 --> 00:28:58.831 check that out. 00:28:58.831 --> 00:29:02.631 We'll have all the links to, everything we chatted about today in the show 00:29:02.631 --> 00:29:05.691 notes, wherever you're listening to this, or on the website, BreakingContent. 00:29:05.731 --> 00:29:05.971 co. 00:29:10.550 --> 00:29:12.520 Malcom (2): Thanks for listening to Breaking Content. 00:29:12.720 --> 00:29:14.240 A limited series podcast. 00:29:14.434 --> 00:29:17.144 Produced, edited, and recorded by Matt Medeiros. 00:29:17.225 --> 00:29:18.885 Co-hosted by Brian Castle. 00:29:19.036 --> 00:29:23.066 Signup for the newsletter at www dot breaking content dot co 00:29:23.223 --> 00:29:26.813 Search for Breaking Content in your favorite podcast app and follow us. 00:29:26.938 --> 00:29:28.728 One more time for those of you in the back 00:29:28.870 --> 00:29:32.870 sign up for our newsletter at www dot breaking content dot co 00:29:33.015 --> 00:29:34.315 See you in the next episode.